At the same time, Ben took the opportunity of the lecture to tease the long-awaited Digital Growth Study 2019. A study that examines which factors in companies are responsible for strong growth.
The study explores what type of organization, processes and methods exist in companies in the digital industry and how these affect company development.
The insiderSUMMIT was the perfect introduction to rcs data china the actual growth marketing SUMMIT the next day. The anticipation and expectation were accordingly great and the sleep was relatively restless due to excitement.
“Be agile or die” - Adapt or die
Fit and well-rested, we then headed to the Alte Oper in Frankfurt at 8:30 a.
m. sharp - an exclusive location in the heart of the city on the Main that is impressive. The motto of this year's event was "Be agile or die", in accordance with the previously presented definition of agility as the highest form of adaptability - those who fail to adapt will fall victim to digital selection and have to kick the bucket.
André Morys then also used this motto in his keynote speech with the concept of agile evolution: Either companies become victims of evolutionary waves if they do not adapt to the changed circumstances, or they accept the challenge of change and grow with or out of it.
The focus of an agile growth model is "customer centricity" and "data drivenness" with three essential core competencies in the agile growth process:
analyzing customer needs
Prioritize hypotheses (based on principles of human behavior) and
validate.