In short, the user experience of the new layout is bizarre

[sumonasumonakha.tu]

We are seeing the contents of one social channel, embedded in a layout of another (which simply doesn’t fit in). And this, honestly, concerns me (as a user and also as a marketer). How much does such a pluralized platform have to lose by limiting its previously diverse content options to a single format? Is this really the best strategy to go head-to-head with TikTok? All about TikTok Why is Instagram becoming TikTok? Well, the Chinese social media platform has been bothering other social channels for a while now.


Not just Instagram (is it just me or do all social france companies email list platforms now have a feature to add short videos?) The reason is quite simple: TikTok simply does not stop growing and retains users like no other platform. It passed YouTube, Facebook and Instagram’s time spent records in 2021. State of Mobile 2021 survey points out that TikTok will grow up to 325% year-over-year. It was also nominated as the best app in the US last year, according to eMarketer. TikTok has grown so fast it’s broken models.



Source: TheNetwork So yeah, if I was Adam Mosseri (or Mark Zuckerberg), I’d also be worried about TikTok and its business model. Efforts to bring users back began subtly: The introduction of reels (and algorithms’ priority for this type of content compared to other types). Tests of 60-second stories. Offering cash bonuses to creators making top reels. Announcing the prioritizing of “original” content over reposted ones in late April (which was basically a bag for users to stop reposting TikTok content on Instagram). Investing in creators’ tools and templates.