Raising Awareness – Advertising on TikTok

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TikTok Ads Campaign Goals
Like other advertising platforms, TikTok Ads Manager lets you create and optimize ads and define their goals within your ad account. Available optimization methods include image-based activities that affect brand awareness and increase user engagement, as well as advertising goals that target specific behaviors such as lead acquisition, sales conversions, or app installs.


In addition, advertising on TikTok can be precisely targeted and adjusted to the target group in terms of behavior, interests, devices or demographic data - age, gender, location.


Reach - Reach the largest audience
Advertising campaigns focused on building reach allow you to show your ads to the widest australia rcs data possible group of TikTok users at the lowest possible cost. This allows you to build the largest possible audience and increase brand awareness.

Consideration – TikTok Advertising Goals
Movement - going to the website
The goal of traffic-based campaigns is to generate clicks by encouraging people to visit your website. This type of campaign works well for people who are not yet familiar with your brand, and the visit to your website is to encourage that group of people to learn more about your offer.

Video Views - Show your video to the world
Ads aimed at increasing the number of video views aim to reach all viewers who will potentially be interested in a given video material. This in turn affects brand recognition.

Contact Acquisition – Collect Leads That Convert
This type of ad allows you to generate leads — it contains a form that allows you to collect data from users interested in the content appearing in the ad. Data can be collected to build a database of accounts for sending a newsletter.