Simply having a SaaS product that is useful, easy to use, customizable, and affordable is not enough to ensure a steady stream of users. It’s sad but true. To attract customers and show how useful their product is, almost all SaaS companies offer users a free trial. However, not all free trials convert the way SaaS providers would like.
According to research, 80% of free trial users do not convert into paying customers. If you want to leverage the free trial opportunity and get more out of it, here are eight steps you need to take to increase the conversion rate of trial users into SaaS subscribers and customers.
1. Taking into account the different stages of the buyer's journey
A common mistake many SaaS companies ecuador mobile database make is pushing free trials at every stage of the buyer's journey. Of course, getting users to sign up after a trial is your #1 goal, but remember that not every visitor is ready for a hard sell, and pushing too hard can turn them off.
Of course, you want your free trial to be easy to find. But rather than featuring it in every blog post, be sure to consider the stage of the buyer's journey and feature free trials in relevant articles or on the About Us page where visitors can learn more at their leisure.
9 Working Ways to Increase Conversion Rates in SaaS
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babyrazia113
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