You can also use a growth share matrix developed by Boston Consulting Group that looks at your products or services against the competitive landscape. This is split into four areas (Star, Question mark, Cash cow and Pet) based on growth and market share to drive analysis. This video below uses Coca-Cola as an example to demonstrate the frame whatsapp russian number work.
Organize your data for analysis
Group any data you collect on your competitors in an organized way. This will help you go back and refer to any data points to gain insights for future digital activities.
This is particularly important when gathering data from many competitors as it will help you to check areas of similarity to identify opportunities. Criteria to analyze include price range, social media activities, lead generation tactics, content marketing initiatives, first-time visitor offers, etc.
What are the Types of Competitive Analysis?
There are several types of competitive analysis depending on your company and needs. Each one will focus on a niche area that you are looking to analyze and improve to drive targets and KPIs such as leads, revenue and brand awareness.
These are the main types that focus on key digital marketing channels, but you can also analyze e