eCommerce SEO Mistakes You Should Avoid

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Contents
1 #1 The worst thing you can do for your eCommerce SEO strategy is: Not thinking about the target audience
1.1 How to be more specific in product descriptions?
1.2
2 #2 Not creating unique content within the framework of your eCommerce SEO strategy
2.1 # The role of headlines and descriptions in creating unique content
3 #3 Incomplete descriptions
4 #4 Lack of product evaluation
5 #5 Not having optimized URLs: the most common mistake in eCommerce SEO strategies


Due to the number of pages they have and the number of products they seek to promote, eCommerce sites have a more difficult task than other types of sites when it comes to las vegas email list developing an eCommerce SEO strategy.

Marketing specialists Sean Work and Korah Morrison developed a series of fatal errors for any eCommerce SEO strategy for kissmetrics.com . Below we analyze the 5 most relevant ones, to avoid obstacles in the positioning of your eCommerce.

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#1 The worst thing you can do for your eCommerce SEO strategy is: Not thinking about the target audience
One of the most common and damaging mistakes is developing content with keywords without keeping an eye on the demand.

If you produce descriptions, headlines, and pages without analyzing how your target audience searches , you run the risk of selling something that no one is looking for .

For this reason, the way in which you present your products should not be random, but based on user behavior.

[Tweet “You should avoid selling something that the user is not looking for #eCommerce”]

It is important to analyze the relevance and search volume of keywords using tools such as those offered by Google . It is also possible to determine their ranking difficulty using the Moz tool .

How to be more specific in product descriptions?
It is important to add the model and brand in the headlines and headers, without repeating the keywords.

Also, don't forget to fill in the alt tag information, as Google really values ​​explaining what we're talking about and what our images refer to.