Check the regularity of sending emails

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Optimizing your email marketing campaigns to increase the value of each of your subscribers
Let’s go back to Jim’s flower shop example. If he can increase the value of each of his email subscribers from $1.50 to $2.00, that could be a game changer for his business. It could be the difference between losing money and making money in business. It could allow him to invest in paid acquisition channels. And it could help him hire a full-time person to manage his e-commerce email marketing efforts. So how does Jim do it? Well, here are some tips:

One of the things we found with CellarThief was that sending emails more frequently actually increased open rates and engagement. This made no sense to us.

We thought that the more we sent apparel company database e-commerce emails, the more people would ignore them. But it was the other way around. We wouldn't have known this if our e-commerce email marketing hadn't included testing the frequency of sending emails.

Check the day and time of sending
There are many best practices in email marketing for e-commerce. But these are best practices, and sometimes the opposite will work better for your business. For example, a common suggestion is to send emails on Tuesdays and Thursdays and not to send emails on weekends. Why? Because people usually check their emails at work.

from Coschedule
However, as more people learn that weekdays are the day to send emails, more and more emails are being sent to your subscribers. So, the opposite may be true for your business. The same goes for the time of day you send emails.

Personalization and segmentation
Most people will just send the same email to everyone. But you should send different messages to different people. For example, the message you send to someone who last bought something last week might be different from the message you send to someone who last bought something 6 months ago.

Tools like Hello Bar let you customize your targeting to easily organize your list into different segments. And tools like Klaviyo let you personalize emails to different segments based on behavior, demographics, or other data.

Popup Targeting with Hello Bar
Add value
Just like growing your list, increasing the engagement and effectiveness of your eCommerce marketing depends on how consistently you add value. Educate, then sell, don't just sell.

Use email to sell recent purchases
Don't forget to use email marketing to increase sales from recent orders. For example, if someone just ordered flowers from Jim's Flower Shop, Jim can send a coupon to send another order to someone else right away. When someone buys flowers for their mom and gets an email to buy flowers for another loved one with a 30% off coupon that expires in 30 minutes, this can increase the average order value.

Harry's Upsell Letter Example
Automate Email Marketing for Your Online Store to Increase Loyalty
I know, that sounds like a lot of work. And, well, it is. But the good news is that there are plenty of tools you can use to automate your email marketing for your eCommerce efforts. It’s all about choosing the right tools and using them to automate the process of personalization and targeting based on user behavior and context.

Use a tool like Hello Bar to automate the process of building an email list and test different messages and designs for it.
Tools like Hello Bar can automate the process of building your email list. It's best to test a few different messages and placements of these email capture units, but once you find what works, you'll be able to see a flood of emails every day.

Use an email service provider that allows you to personalize and segment messages based on behavior.
Most email service providers do this now, but just make sure you can personalize and segment your messages. It has become easier to do, so there is no reason why you can’t add this to your email marketing strategy.

Create emails based on specific events (purchase, no purchase, etc.)
This is related to the above, but only applies to event-based personalization. If a user hasn’t purchased from you in a while, you can send them a personalized “we miss you” email. Additional examples of automated email campaigns include welcome emails, abandoned cart emails , and purchase confirmation emails.

Be sure to regularly check the value of each of your email subscribers.
You need to regularly review your eCommerce email marketing strategy. And you need to regularly review the value of each of your subscribers. Things can change quickly, so you want to make sure you’re regularly monitoring any changes.

Keep your email list clean and organized
Given how important email marketing is for your online store, it is essential to keep your email list healthy and clean. You can do this with tools, and this feature is coming to Hello Bar soon.

Credit: Email on Acid
Common Email Marketing Mistakes to Avoid as They Reduce the Value of Your Subscribers
Repeat customers generate much more profit than new customers, but most e-commerce companies focus on continually attracting new visitors and customers.
When a customer buys from you, remember that they are a human being trying to solve a problem. Many companies forget that every person is unique and that sometimes a personal email address can be like gold.
Most businesses forget to send a welcome email to new customers. It's great to welcome someone to your store. Yes, they'll get a receipt, but it's even better to help them understand why you're unique and why they should become repeat customers. So, don't forget to come up with a great welcome email that your customer will receive after their first purchase.
Sample Welcome Email from Wildwonder
Many companies don't ask their best customers to share your site with their friends. You can do this through a formal referral program or simply send a personal and kind letter in which you say how much you would appreciate it if the customer passed on their love.
In conclusion
To be successful in your email marketing efforts and increase customer loyalty, you need to know the value of each of your email subscribers. This is a simple task, and I hope this review has given you the knowledge to determine the value of each of your email subscribers.

At Hello Bar, we love to work closely with our customers to help them grow. If you have any questions about the above, you can contact us at support@hellobar.com.

Conclusions
last words checkered flags
We all want to build a successful business with loyal and satisfied customers.

And while there are so many tools and platforms you can use to attract website visitors and customers these days, running a business can be pretty simple. Offer a good service, build great relationships with the people who value that service, and figure out where you can find more of those people in a cost-effective way. Email marketing for eCommerce is a great way to do this.

Ransom of Agui
Ransom of Agui
Ransom Agui is a growth marketer, SEO specialist, and paid acquisition expert. He has led marketing and SEO for online companies for over a decade, both as part of a full-time leadership team and as a consultant. Ransom is a strong believer in creating great content that is meaningful and useful to the audience. He is an analytics geek, loves building and optimizing marketing funnels, loves the art and science of organic marketing, and is always eager to learn new marketing channels. He lives in the Philippines where he enjoys traveling and spending time with his young family.