Access to the virtual library

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Access to a virtual library and gated content are two interconnected and excellent lead magnets.

If you have built a virtual library of valuable information, you could easily charge for access. Or keep it locked as a lead magnet. When you capture a lead, the person gets to browse the library.

15. News Summary
One of the best lead magnets for students and researchers.

Create a summary of statistics, quotes, or other buy weight loss leads valuable information in a single document. This could be a web page, PDF, or SlideShare. Share it with potential clients who are willing to provide their contact information.

16. Recordings and repetitions
You've probably seen the recent wave of "rewind" versions of TV shows. They add extra information and compress the original content. Create similar content for your specific audience and offer it as a lead magnet.

Useful ideas and examples of lead magnets
Useful lead magnet ideas help a prospect achieve a goal or solve a specific problem. They often consist of tools or resources.

Check out the list of helpful lead magnet ideas below.

17. Cheat Sheet
No, you're not helping people cheat. Instead, a cheat sheet is another valuable lead magnet that helps people solve problems or reach their goals faster. A cheat sheet is effective because many people prefer shorter content like cheat sheets to longer content like ebooks.

In exchange for their data, you offer short, actionable solutions. For example, if you sell photography equipment, you could create a lead magnet that takes the form of a cheat sheet that helps the user take the perfect landscape shot.

18. checklist
A checklist is similar to a cheat sheet, but it is a list of things the user must do or buy before attending an event. The Ultimate Travel Checklist can be useful for jet-setters who don't want to forget anything when going on a trip.

Here's a sample lead magnet checklist to help prospects effectively plan their marketing strategies.

lead magnet checklist

Image courtesy of The Story Engine

19. Examples
Some people find it easier to pitch an idea when they see concrete evidence of how it might work. Create a document that includes examples related to your industry.

For example, going back to our sportswear e-commerce analogy, if you run such a store, you might create an example of a lead magnet idea that came about as a certain type of shoe can improve posture, increase speed, or provide other benefits.

20. Template or Swipe file
A swipe file is a document that contains a lot of inspiration, ideas, and tactics that a user can “swipe” for their own use. Meanwhile, a template is a document that a user can fill out based on their need. For example, email templates , invoice templates , AI prompt templates , etc.

You can provide your audience with access to free templates in exchange for their contact information.

Here's an example of a free lead magnet template.

lead magnet template

Image courtesy of EverywhereMarketer

21. Tools
This toolkit is another valuable lead magnet idea in the graphic design industry. Experienced designers create toolkits consisting of WordPress themes as well as resources, icon sets, texture packs, Photoshop actions, and more.

The user can then apply elements from the toolbox to their design work. This takes away some of the effort required to produce a finished product.

People rarely say no to free resources!

Here's an example of a lead magnet for a design project toolkit. .

Lead Magnet for Toolkit

Image using the course method

22. Free script
A script is also one of the effective examples of a lead magnet. For example, if you serve people in the sales field, you can provide customized scripts for external sales, internal sales, and even telemarketing services .

These scripts should have entries to fill in the gaps so that the user can replace brand-specific information. They serve as a guide for training salespeople and improving the sales process .

Below are some other useful lead magnet ideas ;

List of resources
Calendar
Planner plan or pages
Worksheet
Printable template
Inspiration list
Idea generator
Spreadsheet Template
Recipes
Calculators
23. Wallpapers and Themes
Design, technology, or creative professionals will appreciate the idea of ​​a wallpaper and theme lead magnet. Offering aesthetically pleasing wallpaper that provides immediate and tangible value in exchange for contact information is an opportunity that everyone will jump on.