Two ways to nurture prospects into loyal customers

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In order to nurture potential customers, it is effective to "utilize email marketing" and "implement content marketing."



Leveraging email marketing
The first method of nurturing your customers hotel email list is to use "email marketing." By regularly providing useful information and special offers, you can build relationships with potential customers and gain their trust. However, if you suddenly try to sell your company's products or services to potential customers who do not yet have a strong need for them, you will end up alienating them.

First, use email newsletters to capture the interest of potential customers by providing the latest industry trends and information that will be useful to them. It is also effective to use step emails to deliver personalized segments based on the attributes and interests of potential customers, or to deliver them at the optimal time.

Segment delivery allows you to create segmented lists and provide the most appropriate information to potential customers to maintain their interest. Step emails can be delivered on a pre-set schedule based on a specific start date, so you can not only deliver emails at the best time to your customers, but also make follow-ups more efficient.

Please see below for details on step emails.




What is a step email? We explain the difference between an email newsletter and how to create a scenario!
We will introduce everything from the basics of "What is step mail?" to the advantages and disadvantages of step mail. We will also show you examples of step mail settings, which are essential for increasing sales for EC businesses.
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It is important to gradually uncover the problems and latent needs of potential customers, and ultimately have them realize that "this product or service can solve their problems." However, no matter what the content of the email is, it is meaningless if the email is not opened, so it is necessary to verify the effectiveness of the email and brush up the content from time to time.