All information about advertising campaigns is entered into the Unified Register of Internet Advertising (ERIR).
2 - Unified register of Internet advertising
Source: erir.grfc.ru
The amount of fines depends on the type of violation and who committed it: an individual, official or legal entity.
If the advertiser has not sweden email list complied with the conditions for advertising labeling , he faces administrative liability and the following types of fines:
individuals: 10,000 – 30,000 ₽;
For individual entrepreneurs and company managers: 30,000 – 100,000 ₽;
small businesses: 100,000 – 250,000 ₽;
for medium and large companies: 200,000 – 500,000 ₽.
If the advertiser places an advertisement without marking , the amount of fines will be higher:
individuals: 30,000 – 100,000 ₽;
For individual entrepreneurs and company managers: 100,000 – 200,000 ₽;
small businesses: 100,000 – 250,000 ₽;
for medium and large companies: 200,000 – 500,000 ₽.
If several violations are committed at the same time, the fines are added up.
Please note! If you have entered into an agreement for advertising marking with a contractor and have provided him with all the necessary information, then you will not be held liable for any non-compliance with any requirements. Only the contractor can be fined.
What exactly needs to be marked
Now let's look at the types of advertising that require mandatory labeling.
advertising posts on social networks;
integrations into podcasts and videos;
advertising articles in the media;
stories;
short videos and “circles” in Telegram channels;
banners on websites;
ads in Yandex Direct;
advertisements on social networks such as VKontakte or Odnoklassniki;
advertising on Ozon and WB.