How to use Adobe FireFly
It is clear that self-imposed limitations, together with the fact that this AI was launched a little later than its competitors, meant that Firefly did not generate the stir that other similar products did. However, it is clear that Adobe is betting on the long term .
On the one hand, it is presented as a responsible option, which can be used for educational purposes, and which seeks to avoid being the centre of controversy. On the other hand, its integration with the Adobe suite, when it becomes effective, will allow a series of uses that the others do not currently offer. Is the integration enough to turn it malaysia mobile database into the image AI of the future? Are we willing to accept that it cannot reproduce a large number of elements that we ask for because of its intention to be responsible?
Once again, Bernays used basic psychology to solve this problem. After conducting a focus group aimed at housewives, he came to the conclusion that they felt an unconscious guilt for using a product that required so little effort. The answer: give them a greater sense of involvement by requiring them to add an egg to the mix. Sales skyrocketed when the symbolic egg had its effect on the collective unconscious and removed the barrier of guilt.
edward bernays - betty crocker cake mix
Bernay’s legacy
More than two decades after his death, the impact of Edward Bernays’ marketing on consumer culture is astronomic. He understood that any product can be transformed into a symbol and that studying the cultural implications of these symbols allowed him to manipulate people on a large scale. He called this technique “consent engineering.” Despite its controversial status, it is still used by brands, companies, public figures and politicians around the world to achieve their commercial or advertising objectives.
Indeed, what this man achieved is impressive: it terrifies and marvels because it reveals very complex aspects of human nature. Things my boss and I felt a little uncomfortable discussing through Skype on a Wednesday morning. So we are going to leave the moral judgment up to you, dear reader.
Could Firefly be the AI of the future?
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