Should you include FAQs on product or category pages?

[Dimaeiya333]

How important is it to include FAQs on category pages? See how to improve the user experience and how to create good Q&A sections.
Is it important to create Q&A sections (not only) for products of a fashion brand that sells its own branded products?
If you have a fashion e-shop with your own products, it is absolutely essential to have sections created for questions and answers for individual products, as well as frequently asked questions regarding collections or categories.

This fundamental rule applies to all areas and industries. And it is especially important in the fashion industry, which also sells its own products.

Although this is about user experience, not SEO.

Don’t limit yourself to just callouts and FAQs. Callouts and answers to common questions in the copy work too. That’s something you do in conversion rate optimization (CRO).

If all of this is done correctly, you will soon see lower product return rates and lower wait times from customer first visit to product order. Below I have prepared some examples for you by site type.

The right questions and answers on relevant pages should answer visitors’ questions so they know that the products and services offered will meet their needs. It’s important to build support with the customer. On iceland mobile database ly then will they be more likely to click on a product and add it to their cart, schedule an appointment with you, or fill out a form. In short, it will make the conversion you need so much.

Don't be afraid to say that a product or service won't work in certain situations. And use an internal link to direct the customer to a product that will meet their needs.

The first place to look for questions is live chat transcripts and customer service emails. And then go to the website.

If you look at popular review sites, communities, and forums, you'll find plenty of questions asked by your own customers and your competitors' customers.

Here are some examples for you, by type of page I've already explored or want to try. I'll start with product pages, then categories, and finally a homepage and FAQ.

Product pages
If the query is about a specific product and doesn't apply to other products you offer, place the content on the specific product page.

In this case, I use common graphics, like font size and color. If you have canonical links set up well , you can include them in the variations. For fashion products, answer questions about the product, such as how the garment feels to fit, whether it is designed for a specific body shape, etc. You can also compare the sizes of your products with popular brands. For example, how your medium size t-shirt fits compared to a brand t-shirt in the same size. This also applies to shoes. Answer your customers' questions about whether these specific shoes are suitable for leisure activities, running or hiking.