These are the main solutions: market

[whatsappseobd]

How to create a persona without customers? If the persona is based on data about customers, how can you do the research if the company does not yet have customers or is launching a new product? Good question! In these cases, there are other research methods you can use to better understand the audience that interacts with your brand and who would be an ideal customer.

research (with respondents who fit your target audience); surveys belarus whatsapp data with your contact base; google analytics analysis (if the company already has a website or blog); competitor analysis. A combination of these methods allows you to extract reliable data to build your persona. They can also be used to complement customer data collection, if you already have one.

I made a video explaining these and other persona research techniques, even for those who don't have clients yet: is there a tool to generate personas? Do you want a tool to make this whole process easier? Rock content and resultados digitais developed the fantástico persona generator! This tool works as a guide for creating personas, with a series of questions for you to fill out.