The 80s were the years of fashion

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In 1967, Philip Kotler launched the first edition of “Marketing Management”, preceded by the “father” of marketing, Theodore Levitt, with the article “Myopia in Marketing”.

From then on, scientific articles, research and relevant data began to be published and disseminated, strategies were studied more seriously and the market began to use these techniques more and more.

Kotler gave the definition of marketing used until today, which is “…a social process where people acquire something they want, through the […] negotiation of products and services […]”.

1970
Marketing became mandatory for companies.

Major brands had internal offices that worked in constant contact with Madison Avenue advertising agencies, the famous Mad Men.

Governments, civil and religious organizations began to use marketing strategies adapted chinese overseas australia data to their needs.

The idea of ​​“selling at any cost” is spread by “satisfaction first.”

1980


Marketing gurus appear with theories containing scientific content, but bringing marketing to the masses. With that, it became a concern for companies of all sizes and in all their departments.

In the midst of this boom, the great authors of marketing science were forgotten, such as Al Ries who made the first definition of brand positioning and Jay Conrad Levinson, the first to talk about guerrilla marketing.

1990
Technology arrived in the 90s bringing CRM – customer relationship management – ​​and virtual stores.

Advances have made customer relationship management a large-scale enterprise, as well as creating a new channel of communication that has become widely used over the years.

Brand customization became an obligation and marketing became focused on society, concentrating on social actions and causes.