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If the task is to redesign, in addition to updating the layouts and styles, the changes will also affect the part that is not always obvious to the user. When INTERVOLGA changed the design of the online store “Dobraya Apteka” , the increase in convenience and speed of work in the new interface was achieved not only due to the change in user scenarios. Technical development and optimization played an important role, including the implementation of the order page as a single-page application (SPA). At Steel Radar, one of the “non-designer” improvements was the reworking of filters (geo, nomenclature, traders), which removed the routine of searching and selecting the best offers from the purchasing manager.

When and why a redesign is needed
INTERVOLGA can change the interface and internal estonia mobile database logic of websites, corporate portals, marketplaces, personal accounts, etc. But in order for this work to bring real benefits, at the first meeting with the client we always ask the question - why do you need a redesign?

The answers we receive:

changing the design shows that the company is alive and moving forward;

trends have changed and the company wants to look modern and stylish online;

competitors' websites look more representative;

the positioning has changed and everything needs to be brought into line with the brand book;

a sharp narrowing of the sales funnel when the user goes to the site, a high bounce rate, low conversion;

it is necessary to combine the concept and styles of websites of individual business areas;

the business has grown and the current functionality is not enough;

customers complain that the site is inconvenient;

The site is very old, there is no adaptability.

This is a typical set of tasks that INTERVOLGA has been working with for over 20 years. Not all of them can be solved by redesign. For example, redesign rarely increases conversion. Low conversion is the result of the lack of normally demonstrated competitive advantages.