2. Will this tool help us maximize our mission and reach among key audiences?

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Asset manager: Simplify collaborative publishing and asset management by creating, organizing, editing and publishing assets from Sprout’s central Asset Library, delivering engaging posts while staying on-brand.
Message approval workflows: With internal and external approver features, ensure content is always approved and compliant with your brand guidelines—all within the Sprout platform.
A screenshot of Sprout Social's Publishing Calendar facebook data displaying the week view. There is also a window open for composing a new post, and the approval workflows button is selected. A text box reads: Click to require approval on this message.
Increasing awareness of your mission, fundraisers and initiatives is of the utmost importance at your organization. But with limited funds for paid efforts, you need creative, scalable ways to maximize your organic reach to get in front of new volunteers, donors and staff members.

Enter: turning your current staff members and volunteers into your greatest advocates.

With a solution like Employee Advocacy by Sprout Social, you can put all your shareable content in one place so your staff and volunteers can quickly and easily post approved content to their social networks—extending your reach far beyond your bandwidth and budget. According to the Forrester Total Economic Impact™ study, the composite organization representative of interviewed customers saved $233,000 in paid advertising costs over three years with the Advocacy platform.