In this way, Google Analytics 4 will already have been collecting data for a year, and when Google retires Universal Analytics and the migration from the old system is complete, there will be a sufficient foundation for business-relevant analytics with GA4.
2. From Universal Analytics to Google Analytics 4: practical instructions
On the other hand, Google has published a set of practical guides for switching from Universal Analytics to Google Analytics 4 :
Check if your analytics property is Universal ivory coast phone number list Analytics or Google Analytics 4.14, 2020 may already belong to the latter platform.
Check if the Analytics property is linked to Google Ads accounts. If it is, and it is a Universal Analytics property, the links will need to be migrated to Google Analytics 4. Depending on the type of campaigns you manage, you may then need to import conversions from GA4 to be able to set bids or add audiences for remarketing ads.
Please note that data collection in Universal Analytics will cease on July 1, 2023. After this date, Google will allow a period of six months to access history and download reports before they will no longer be available through the Analytics interface,
At Klickkonzept, we know how important data is for a digital strategy to bear fruit. Prepare with us for the transition from Universal Analytics to Google Analytics 4 without losing track of your business and don't let 2023 surprise you!