Peloton uses the benefits of the program in their email copy to drive engagement and conversions

[Mostafa044]

OpenTable uses relevance in its email copy to appeal to the right audience segment. The email specifically mentions “Nashville” in the subject line. This immediately grabs the attention of people who are actively searching for great restaurants in Nashville.

It's also of interest to people interested in supporting local businesses or those who want to know what the local favorites are.

The email copy also includes a call to action (CTA), “Order Now,” which clarifies the intent and encourages interested readers to take the next step.


The title, “Find the right program for you,” is very effective. Peloton implies that they tailor their programs to each user’s fitness needs and goals.

Benefits are powerful motivators. They encourage people to france phone number list your product or service because they believe it will help them improve their quality of life.

19 Best Email Copywriting Tips That Will Increase Your Conversions
Email Copywriting Tips That Will Increase Your Conversions

Email copywriting is directly tied to conversions. In other words, you don’t just want your subscribers to read your emails — although that’s a great first step. You want them to act on your emails.

That’s why you include a CTA in every email. A call to action tells the reader what to do next. But we’ll talk more about that later.

Your emails should represent your brand as best they can. Repeat and revise each email until it says exactly what you want it to say — nothing more, nothing less.