Depending on the size of the team and the volume of work, game analysts can only do in-game analysis and game experience, only marketing revenue metrics, user acquisition at the user acquisition stage, or combine both areas. In indie teams and solo projects, the work of a game analyst is often performed by a game designer, and the work of a marketing analyst is often performed by a marketer or project manager.
Tatyana Snegireva,
Marketing Analyst
at Dobro Games
What does a game analyst do?
Game analysts work in development teams of AAA (or triple-A) games with a high budget, games-as-a-service, mobile games. Depending on the type of product, the focus of the analysts' work may differ.
For example, games-as-a-service are designed for canada telegram data long-term user retention. They are usually free and focused on constant in-game purchases, so they are regularly updated and filled with new events. Most hyper-casual games with one main mechanic, on the contrary, try to get as much revenue as possible in the first week of play, and they are less interested in long-term retention. Mobile city-building strategies or casino games will also build long-term relationships with the player. AAA games receive their main income at the time of sale of the game, and the game analyst will be focused more on working with bugs, improvements and fixes in the post-release, on the release of updates/additions to the game.
Marketing Analyst
at Dobro Games
There are three main types of metrics that game analysts use: