Akademische Referenzen

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Turban, E., Outland, J., King, D., Lee, JK, Liang, T.-P., & Turban, DC (2019). Electronic Commerce: Principles and Practice. Hoboken, NJ: Wiley. This essential book provides a comprehensive overview of e-commerce strategies and addresses product listings that improve the customer experience and increase sales. A key takeaway from the text emphasizes the importance of detailed descriptions, high-resolution images, and search engine optimization for effective product listings.
Angelopoulos, PG, & Spyropoulou, S. (Eds.). (2016). Online Consumer Behavior: Theory and india mobile database Research in Social Media, Advertising, and E-Tail. Cham: Springer. This anthology examines the complexity of online consumer behavior and shows how influential product listings are in purchasing decisions. The editors emphasize the impact of visual elements such as images, color schemes, and layout design, which are crucial in drawing customers' attention to product listings.
Szlávik, Z., Geyer-Schulz, A., Helfert, M., & Werthner, H. (Eds.). (2015). E-commerce and web technologies: 16th International Conference, EC-Web 2015, Valencia, Spain, September 2015, Revised selected papers. Cham: Springer. In this collection of conference papers, experts analyze various aspects of e-commerce, including how product listings should be adapted for mobile users. A key finding is the unstoppable growth of m-commerce, which requires the optimization of product listings for a better mobile shopping experience.