Strust and seriously review their relationship with readers.

[Shishirgano9]

A context where everyone (or almost) has become a producer of information.
The interactivity allowed by comments was, for example, a first step forward (although with mixed effects on the quality of public debate). The race for audience and the omnipresence of analytics in editorial offices is also a driving force behind these changes.
And now... As American journalist Joy Mayer, author of a very good blog on trust in the media, points out, editorial offices must be clear-eyed

Beyond the unconstructive interactive gimmicks (like online polls), some kuwait mobile database media outlets are starting to really involve their readers in the editorial process. We often talk about “ engagement journalism ,” even if the notion is very broad and a bit barbaric.

This collaboration can take various forms. collecting ideas, testimonies, etc. A simple way to take the pulse of society and get out of one's ivory tower - especially in editorial offices that rarely do field reporting.
This work ethic mobilizes fairly classic journalistic skills (listening, curiosity, critical thinking), but with particular attention to maintaining a constant link of feedback with readers.
Involving readers in the editorial process is also a new way to capture the attention of Internet users and to retain some of them. Because despite the distrust, a large part of citizens remains curious and interested in the media factory.
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On television or especially on the radio, giving the floor to listeners/viewers is commonplace and adds a welcome touch of interactivity to certain programs (like the France Inter morning show ). The functionality has also been internalized in the station's mobile application.