If you do not study the statistics

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It is important to know which devices are used more often for completed purchases, and only then make a decision. If you decide to install an adjustment for mobile phones, it will also be useful to know what operating systems people interested in purchasing your product are using (Android, iOS). If you think it through well, you can significantly reduce your investments in unnecessary, inappropriate clicks. By visitors This adjustment will take a lot of time, but it is mandatory. Its peculiarity is that it needs to be configured after the launch of the advertising campaign.

You will not see the effect. To achieve the pakistan cell phone number list best results, you will need to understand the audience, its segments and goals. There is also a method that allows you to reduce the number of non-target conversions without detailed development. To begin with, for users who are not interested in purchasing a product, you can disable ad impressions in Yandex Direct . But do not disable impressions after the first visit to the site.

The next time the user may be interested in your product. If a user has visited your site more than 2 times and has refused to purchase your product, then you can completely disable advertising impressions for this segment. There is also an automatic special section of Metrics for this — Refusals. But it is worth considering that this way those users who refused to buy for the first time will also be filtered out. And this, as already mentioned, is not very advisable.