Problems and Prospects
Using a personal link or by writing a corresponding command to the chatbot, the client can subscribe to the newsletter. It works the same way as with email newsletters: once the client agrees to receive certain content, we get the opportunity to share marketing messages with them.
Statistics show that we open messages sent via messenger much more tunisia cell phone number list often than those received via email, and we also click on the links contained in them more often. Chatbots in marketing play an important role in maintaining ongoing relationships with customers and increasing conversion. Implementing such a bot will also allow us to save time by automatically answering questions containing certain keywords.
Since September 1, 2022, a law concerning online advertising has come into force in the Russian Federation. According to the requirements of the law, each material with advertising signs that is posted on the Internet must have its own marking, which indicates the advertiser's data and the token identifier or ERID. What is it? A unique combination of characters that encrypts data about the campaign and each of its participants. This information is processed and stored by ERIR - the Unified Register of Internet Advertising. In turn, it is subordinate to Roskomnadzor.
Conclusion
Using messenger marketing is the easiest way to engage a potential customer. The strategy gives any business – from e-commerce and online coaching to education, catering, beauty salons and specialty services – the perfect way to automate a large number of conversations with customers at once to answer a huge number of questions, generate leads and close more deals instead of doing it manually.