Introduction to web analytics

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Web analytics refers to the collection, measurement, and analysis of data about website usage. Web analytics tools allow you to track key metrics such as traffic sources, page views, bounce rates, and conversion rates. You can learn a lot about how visitors interact with your content and identify opportunities for improvement by tracking user behavior on your website.

Web analytics are essential for understanding your website’s performance and identifying opportunities for growth. By analyzing data from web analytics tools, you can make informed decisions about content creation, marketing strategies, and sweden phone number data website design. With the right insights, you can optimize your website for better performance and drive more visitors to your business.

Strikingly is a website builder that provides many features designed to make it easy for businesses to create professional-looking websites. One of its standout features is its integrated web analytics tools that allow users to track key metrics such as page views, traffic sources, and visitor behavior.

Let's now understand why web analytics is important for businesses looking to improve their online presence. We'll also explore how Strikingly's web analytics tools can help businesses optimize their websites for better performance.

Types of web analytics
Web analytics focuses on measuring, collecting, analyzing, and reporting web data to understand and improve website usage. There are two main types of web analytics: on-page and off-page.

1. On the analytics website
On-site analytics track user behavior on a website or web application. They measure metrics such as page views, bounce rate (the percentage of users who leave a page after viewing just one page), time spent on the page or site (also known as dwell time), conversions (such as signups or purchases), click-through rates (CTR), and more.

2. Outside the analytics page
Off-page analytics measures a website's popularity based on external factors, such as links from other sites or social media shares. It helps you understand how people find your website online and which sources drive the most traffic.

Web analytics settings
Setting up web analytics tools is relatively easy with today's technology. A popular web analytics tool is Google Analytics because it's free and offers detailed insights into your website's performance.

To set up Google Analytics:

Create a Google account if you don't already have one.
Log in to Google Analytics using your Google account.
Follow the instructions to create an account for your website.
Add the tracking code provided by Google Analytics to your website's HTML code.
Wait for the data to start appearing in your account.
Other popular paid options include Adobe Analytics, Piwik, and Clicky. These tools offer more advanced features and customization options for larger websites or businesses.