A " landing page " is a web page with a single URL or page, the purpose of which is to present a product or service and make a call to action: a call or a form, generally. When we consider the creation of a landing page
at the web design level , we work under the following principles:
The shorter, the better. Unless one of your online marketing tools is SEO (which is rare, as landing pages are very difficult to rank), the less text a landing page has, the better.
Attraction: The web design and composition must be very attractive to the user, and at the same time adapt to any type of device.
Clarity: The design, texts and materials on the website (videos, texts, PDFs) should make it very clear what product or service is being offered.
Conversion: When planning web design and its structure, we must be clear about what the conversion priority is, and compose and prioritize the elements accordingly.
Appropriateness: It is important that we use the same language and idiom as our user.
Testimonials: Including reviews from other customers is a way to provide confidence switzerland telegram data to other users.
Objective: to be very clear about the type of landing page we want to create, depending on whether we want to focus it on a brand, a specific product or a campaign.
This is the scheme we followed to design and lay out the landing page for Clip-Cup . It is a kind of clip that allows you to attach a plastic cup to your trousers, backpack or pendant, so that reusable cups at concerts and festivals allow attendees to enjoy themselves without fear of losing the cup.
The landing page presents the product, its benefits and encourages those interested to fill out the contact form provided.
Types of landing pages
We can find different types of landing pages, depending on the objective we have. Here are some examples:
Ads Campaigns.
Landing pages after a subscription.
Webinar or Workshop registration pages to increase databases.
Downloading content.
Product Page, with the intention of increasing the purchase of this.
It is important that we are clear about our objectives before defining the design of our landing page.