Job offer: web designer / front-end developer

[mostakimvip06]

As part of the design department, this person would be responsible for the layout of websites and online stores, as well as interactivity and user experience.

We are an online marketing company, specialising in web programming and design. With more than 14 years of accumulated experience and an office in the centre of Barcelona, ​​we work for companies of all sectors and sizes.

Use breadcrumbs
Technically known by Google as "breadcrumb lists" and in Catalan with the beautiful name "fil de l'Ariadna", popularly known as bread crumbs , or directly by the anglicism breadcrumbs . They are the concatenation of internal links that appear at the top of the page, to indicate where we are on the web, how we got there, and how we can easily go back to the previous section.

Provide a site map
Especially on larger websites, certain users (and Google robots) may appreciate a navigation lebanon telegram data page, more commonly known as a Sitemap . Its purpose is to help the user locate and sort the content of our page. This does not mean that you should not create and send to Google a map just for search engines ( Sitemap ).

Create a useful and original 404 page
There are usually quite a few users who end up reaching a 404 page on our site, either because the link is broken, or they have not written the address correctly. We must take action to minimize these cases (the Search Console crawl error report will help you), but we will always have a minimum volume of 404s. For these cases, Google recommends creating customized 404 pages , always providing a link to the main page, as well as the most popular content on our website. Here is an example, applied to our client Financlick.

Simple and friendly URLs
Google recommends not creating excessively long URLs, and avoiding cryptic and strange characters for users. Also, keep in mind that the URL ends up being one of the elements displayed in search results.

Take care of the content
Google makes some recommendations about the content of websites, all of them common sense, but which should always be kept in mind. It recommends researching which keywords related to our content our potential clients can use to search for it (the Adwords keyword planner is a good tool), and taking this into account when generating the content. As for content, Google recommends content that is correctly written, ordered, structured, original, avoiding spelling mistakes, and written for people, not for search engines.

Use links appropriately
As you know, on the web we can include both internal links (to our own domain) or external links, to other websites. In both cases, they must be used correctly, or they can cause a disaster at the SEO level. Google recommends that the visible text of the link ( anchor text ) be as clear and descriptive as possible regarding what users (and search engines) will find on the destination page. Google recommends avoiding generic words, entire URLs or misleading words as anchors.