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Although many brands have noyerealized the importance of taking a stand (or have noyehad the courage to do so), there is no shortage of examples of those who have already understood the message from generation z. Doritos, for example, which seeks to gecloser to young people, launched a special edition of the producwhose profits were donated to ngos thasupporthe lgbcause.

In addition to the millennial and z generations, brands south africa whatsapp data already need to pay attention to generation alpha. This is a generation thawill interacwith technology in a natural, buincreasingly immersive and interactive way. If brands wanto communicate with this audience in the future, they now need to better understand artificial intelligence, machine learning and how these technologies can help create increasingly efficient, useful and personalized solutions.

As we said, millennials and z generations are usually the focus of marketing, buolder people cannobe lefout. According to ibge, brazil has more than millions of elderly people, and the population aging trend continues. People aged or older representhe richesgeneration in history — after all, they had to rebuild countries destroyed by wars.