When you make false claims, you damage that reputation and

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Lose the trust you’ve cultivated in your audience. Consumers don’t want to buy from brands with bad reputations, especially if that bad reputation is related to spreading lies to customers. Using puffery certainly is tempting when creating an advertising strategy, and it can work for your brand to help capture the attention of your audience and build a brand image.


However, knowing the incredible damage that your brand can suffer from puffery that is classified as turkey telegram number list false advertising should ensure that you proceed with caution. Discover the power of trustworthy persuasive writing with WriterAccess. Sign up for a free trial today and captivate your audience with compelling content that builds your brand image without crossing the line into false advertising. Wrap Up: Watch Out for Puffery Advertising Puffery advertising works as it grabs the attention of customers and brings in new audiences using hyperbole and exaggeration to promote products and services.


But puffery is dangerously close to false advertising, and even major brands have experienced damaged reputations due to false claims. While these puffery advertising examples have given you some clarity as to when a claim crosses the line, there are still many more metrics and best practices that need to be followed in your digital ad strategy to avoid any issues. Check out our resource on ad performance and see how your advertising strategy is holding up! What are Keywords and Why should you Consider Them in your Strategies? Keywords are the most important part of SEO.