Who buys your product or service?

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What problems do they want to solve?
Where do they look for information?
What influences their purchasing decisions?
For analysis use the data:
From CRM (average check, repeat sales).
From surveys and interviews.
From Google Analytics (website behavior, demographics).
3. Competitive analysis
Research your competitors:
What promotion channels do they use?
What unique value propositions (UVPs) do they have?
What weaknesses can be used to your advantage?
Example: If your competitor is active on social media but has weak content on germany phone number list their website, this could be a growth point for you.
Marketing plan
Main difficulties and their impact
1. Lack of data