Benefits of hidden advertising

[subornaakter20]

"Kvartirny Vopros" on NTV is a solid product placement. Natalya Maltseva, using all her charm, supported by the delight of the "lucky ones" (ordinary pensioners, large families and people's favorites) who became participants in the project and "absolutely free" improved their living conditions, promotes the brands of sponsors.

This program is a good platform for PR of shandong mobile phone numbers database everything related to repair: wallpaper, glue, laminate, tools, etc. In addition, the organizers do not forget about the apartment "fillings": windows, doors, furniture and other necessary little things.

Association.

Representing a brand with popular actors helps create associations - this is the best promotion tool without additional investments in promotion. 30 seconds of a commercial will never give such an effect.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
If the brand is organically integrated into the plot and shown in practical use by the heroes of the film, then it will quite easily enter the life of the viewer-consumer. It is almost impossible to achieve this with the help of direct advertising.

Memorization.

Films use certain techniques of hidden advertising, such as alternating audio and video messages - this gives a person the opportunity to comprehend the information received. Whereas during a series of commercials (advertisement block) launched during a film or program, a person experiences information substitution: each new advertisement takes the place of the previous one. What will remain in the memory in this case?..

In addition, advertising blocks often irritate or disappoint people because they make them get distracted at the most interesting part. And the results of social surveys show that less than 15% of viewers watch commercial breaks.

Idol.