Classic structure of a guideline

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Creative studios and agencies bring their own vision to the creation of the guideline, so a clear structure has not been created. Differences in documents arise due to the specifics of client requests, but most often due to the fact that each agency tries to emphasize its individuality.

3 Reasons to Create a Guideline

However, there are several mandatory automotive mailing list elements that cannot be excluded from the guideline.

Non-visual content
The main part of the guideline is the visual design, but it is worth devoting a little space to information about the brand concept. Let's take a closer look at the composition:

General information

The data that is widely available is reflected. Every client should know about it. Most often, it talks about the company's mission, history of development and main advantages.

Ideology and values

A short list of the most important values ​​that best describe your company. Don't use boring, formulaic sentences. Examples: "follow the leader," "live with interest," "don't take each other too seriously."

Brand uniqueness

An important point in which you need to reflect your difference from other companies and brands. This includes aspects of working with clients, production issues, ideology.

Visual content
The designers take on the task and are faced with an important task: to turn all the information from the first section of the guideline into pictures.

Company logo

It is remembered by the audience first of all. The document should contain not only a visual image, but also a description of all its details.

Logo options

Depending on the situation, the size of the logo can vary greatly. All possible options with designated parameters are presented.

Space around the logo

Determining the amount of space that needs to be left free when placing the logo on different surfaces.

Ways to use the logo

There are situations when it is possible to place a company logo with other signs and in various variations.

Fonts

All available options of the brand's corporate font. It is possible to place a text paragraph made in the installed font.

Color scheme

Names and list of all corporate colors, as well as established rules for their use.

Color scheme

Background

Examples of incorrect logo placements. Possible background options within the established color scheme.

Prohibited use of the logo

A separate page is dedicated to visually showing how the logo should not be placed.

Permitted parts

When placing a logo, it is possible to use additional elements. Most often, this is the company slogan.

Advertising printed and other products

Attention is paid to the use of company colors, logo placement and overall design on various surfaces.


Exterior and interior design

The page contains rules for the design of office premises, signs with the company name and other design elements.