You can convince buyers that a product or service is really worth the money using the following techniques:
Add a free service option - connection, setup, fitting, adjustment to the figure, etc.
Create sets of the main product and a matching accessory at a big discount.
Create a new design for your product that will increase its appeal.
Take an individual approach to your regular customers.
Optimize your product by latvia email list adding new features or functionality.
Check your website to see if there is anything that could be improved to make the shopping experience more comfortable.
Here are some examples of how you can combat competition without lowering prices, but by increasing the value of your product:
Flower shop - we supplement the assortment with postcards, balloons, soft toys.
Sale of cosmetics - we conduct free master classes on facial care, give a discount on wedding makeup.
Shoe salon - we give customers laces, shoe sponges or boot deodorant.
Bakery - we treat visitors to new types of baked goods in mini-format.
Stationery store - put a small souvenir in the shopping bag: a calendar, a pen, a set of paper clips.
Coffee shop - we give you a one-time coupon with a discount for your next visit.
There are many options for increasing the value of a product. The inevitable costs that accompany this step are incomparably small compared to lowering prices following competitors.
We accustom consumers to high-quality products
The appearance of competitors on the market offering analogues of your products at a low price and of worse quality is a good reason to launch a campaign in support of your trademark, aimed at informing the target audience. The results of this work will not be immediately apparent, but in the long term you can count on an increase in the prestige of the brand and an increase in the number of loyal customers.
The campaign may include a series of articles on your blog, social networks, and the media about the disadvantages of a low-quality product, the harm that a cheap product can cause to consumers, etc.
To convince the buyer of the advantages of your products, place the relevant license certificates on the official website, upload a video about all stages of production, storage, transportation. Be as open as possible so that the target audience trusts you - then the price factor will not be decisive when choosing between your product and competitors' offers.