Keeping up to date with the latest trends in digital marketing is essential for your online business. Inbound, Contextual Marketing and Smarketing are the main trends at the events organised by We Are Marketing this September.
The digital revolution that has brought about the incorporation of the Internet, social networks, apps, etc. into our daily lives - both in the personal and professional sphere - has led the marketing departments of companies (large, medium and small) to take a step back, observe what is happening and adapt their strategies to what the market demands. Either that, or die from obsolescence. And, of course, adapting is always better.
This is why, in recent times, we hear and talk about different types of marketing in which, as a common factor, the user is the protagonist and around this, different strategies and actions are designed to ensure that the message reaches our target audience. In this article, we are going to discuss three of the trends with the most future - and present - in digital marketing .
Inbound Marketing or how to attract your audience and make them fall in love with you
Through Inbound Marketing , companies are able to belarus phone number data attract more visitors to their website in order to convert them into real customers. To achieve this, a greater knowledge of the target audience (defined in the buyer persona ) is needed and a series of non-intrusive practices must be implemented that attract the reader and do not 'bother' them, which means a higher percentage of possibilities of loyalty.
Inbound Marketing practices improve brand image and generate more trust in visitors , thereby increasing customer attraction, reducing the cost per lead (studies show that Inbound Marketing costs 62% less than traditional marketing) and increasing success rates.
Some of the most successful actions in Inbound Marketing are:
Create attractive, interesting content with added value that captures the user's attention.
Using a Call To Action to direct the user to the point that interests us.
Direct the visitor to a landing page dedicated exclusively to that product or service in which the user has shown interest.
Convert them into a lead by trusting us with their data in exchange for premium content such as an ebook, tutorial, etc.
Create campaigns to convert those leads into sales.
Continue to maintain contact with real customers beyond the sale.
By implementing Inbound Marketing techniques in your business you can get to know your customer better, obtain a greater number of leads (a fundamental prior step to the sale), more sales and greater loyalty, improve the conversion rate and improve brand trust, among others.