Undeniable advantages of advertising with bloggers
Posted: Tue Jan 28, 2025 6:59 am
Influencer marketing is extremely popular today due to its effectiveness. Of course, with a competent strategy and proper planning of the advertising campaign. It is actively used by both large and small businesses.
Let's note a few more advantages of advertising with opinion leaders :
High level of audience trust in the blogger . Advertising is often perceived as his personal advice. Some subscribers strive to imitate their idol, so they buy everything he uses, visit the pharmaceuticals email list same places as he does.
Large reach . You can collaborate with one large blogger with millions of followers or with several smaller influencers - either way, there is an opportunity to reach a very large audience.
Different advertising formats . Blog promotion allows you to show your imagination using different methods of demonstrating the product. This could be a mention, product placement, review, testing, etc.
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"32 Ways to Attract Clients: Proven and Unconventional"
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3 definite minuses
However, advertising through a blogger also has a number of disadvantages.
The personality of the opinion leader is the most important thing in influencer marketing , 90% of the success of the advertising campaign depends on it. Often, the main problem is finding the right person - someone who can correctly convey information about the product to their audience and has subscribers who will be really interested in the product. Then there is the question of payment. Major bloggers do not waste time on trifles, their services are expensive today.
Advertising is expensive for bloggers
If you do not foresee all aspects of cooperation in advance, you may end up with advertising that is not of the quality that the customer expects. Accordingly, it is important to clearly write out the scenario, conduct approvals in several stages, and generally document everything.
It is difficult to track the real effect of advertising with bloggers, expressed in different indicators. Often, a company can only estimate the number of requests to it to make a purchase. There are no other statistics. Therefore, it is not always possible to analyze the effectiveness of a campaign and see where it was effective and where it sagged.
Let's note a few more advantages of advertising with opinion leaders :
High level of audience trust in the blogger . Advertising is often perceived as his personal advice. Some subscribers strive to imitate their idol, so they buy everything he uses, visit the pharmaceuticals email list same places as he does.
Large reach . You can collaborate with one large blogger with millions of followers or with several smaller influencers - either way, there is an opportunity to reach a very large audience.
Different advertising formats . Blog promotion allows you to show your imagination using different methods of demonstrating the product. This could be a mention, product placement, review, testing, etc.
Read also!
"32 Ways to Attract Clients: Proven and Unconventional"
Read more
3 definite minuses
However, advertising through a blogger also has a number of disadvantages.
The personality of the opinion leader is the most important thing in influencer marketing , 90% of the success of the advertising campaign depends on it. Often, the main problem is finding the right person - someone who can correctly convey information about the product to their audience and has subscribers who will be really interested in the product. Then there is the question of payment. Major bloggers do not waste time on trifles, their services are expensive today.
Advertising is expensive for bloggers
If you do not foresee all aspects of cooperation in advance, you may end up with advertising that is not of the quality that the customer expects. Accordingly, it is important to clearly write out the scenario, conduct approvals in several stages, and generally document everything.
It is difficult to track the real effect of advertising with bloggers, expressed in different indicators. Often, a company can only estimate the number of requests to it to make a purchase. There are no other statistics. Therefore, it is not always possible to analyze the effectiveness of a campaign and see where it was effective and where it sagged.