Key points for creating Yahoo! Video Ads
Posted: Tue Jan 28, 2025 7:02 am
We will explain the key points to creating effective Yahoo! Video Ads.
① Add subtitles to videos
Videos play without sound unless the user clicks on them, so add subtitles so users can understand what's going on without having to click.
②Do not include important information at the bottom of the video immediately after it starts playing.
The video will be played when more than 50% of the ad space is displayed. Therefore, if you put important information at the bottom, it may not be seen, so be careful.
③ Include the necessary information within the first 5 seconds of video playback
Advertisements that users are not interested in will be scrolled away quickly, so don't put off putting off the information, put it up front . The information seen first is the most memorable, so it's a good idea to include the company name, etc.
④ Be mindful of highly visible designs
To differentiate your information from other hospital mailing address list information, try using highly visible colors and large, easily readable font sizes.
Yahoo! Video Ads Operation Case Studies
1. Premier Anti-Aging Co., Ltd.
Promotion of skin care product "DUO The Cleansing Balm"
Utilizing video ads from Yahoo! Advertising Display Ads (performance-based). By adopting Video For Action (hereinafter referred to as VFA), we were able to acquire new customers and achieve twice the CTVR (CTR (click-through rate) x CVR (conversion rate)) compared to still images .
Results
: ・New user acquisition
・CTVR is twice as high as still image ads
② Sato Pharmaceutical Co., Ltd.
Increased purchase transition rate of nutritional drink "Yunker"
By utilizing a new method called "fan targeting ," we were able to successfully approach a completely different user demographic than before.
The effect obtained
: purchase intention is about 10 times higher among women
① Add subtitles to videos
Videos play without sound unless the user clicks on them, so add subtitles so users can understand what's going on without having to click.
②Do not include important information at the bottom of the video immediately after it starts playing.
The video will be played when more than 50% of the ad space is displayed. Therefore, if you put important information at the bottom, it may not be seen, so be careful.
③ Include the necessary information within the first 5 seconds of video playback
Advertisements that users are not interested in will be scrolled away quickly, so don't put off putting off the information, put it up front . The information seen first is the most memorable, so it's a good idea to include the company name, etc.
④ Be mindful of highly visible designs
To differentiate your information from other hospital mailing address list information, try using highly visible colors and large, easily readable font sizes.
Yahoo! Video Ads Operation Case Studies
1. Premier Anti-Aging Co., Ltd.
Promotion of skin care product "DUO The Cleansing Balm"
Utilizing video ads from Yahoo! Advertising Display Ads (performance-based). By adopting Video For Action (hereinafter referred to as VFA), we were able to acquire new customers and achieve twice the CTVR (CTR (click-through rate) x CVR (conversion rate)) compared to still images .
Results
: ・New user acquisition
・CTVR is twice as high as still image ads
② Sato Pharmaceutical Co., Ltd.
Increased purchase transition rate of nutritional drink "Yunker"
By utilizing a new method called "fan targeting ," we were able to successfully approach a completely different user demographic than before.
The effect obtained
: purchase intention is about 10 times higher among women