Combination Tools for Promoting Offline Business
Posted: Tue Jan 28, 2025 7:09 am
Even if we talk about marketing for offline businesses, the Internet is a great way to announce your products or services. Interacting with customers around the clock, we strengthen our positions. The image of an accessible and convenient seller is necessary for any company. We present eight tools that can bring an increase in income to those working mainly offline.
Add your location to online maps
Maps help promote businesses that physical therapist email list potential customers are looking for closer to home or in their city. A consistent location builds trust, and a mark on a map generally contains additional useful information.
Location on online map
It is important to add yourself to the main sites :
Google Maps;
2GIS;
via Yandex.Directory — to Yandex.Maps and Navigator.
When writing cards for these sites, try to enter information in all the main and additional fields. Think about the convenience of your customers. In addition, filling in information without gaps affects your ranking in the search for cards.
What you will need to fill out :
your field of activity;
where the branch is located (if any);
Current opening hours and phone numbers, updated regularly if anything has changed;
links to the company's website, public pages and pages on social networks;
exterior photos, they are very helpful for clients who are looking for you in the area;
informative interior photos that will help you understand what you offer. By the way, regularly updating such photos gives the company more clicks to websites.
Sometimes businessmen are offered paid options :
the ability to expand the card by marking it with color;
tell about new promotions;
place a display case with goods.
Such a company gets priority in search results on maps. If you add positive reviews, the rating will increase.
Read also!
"Customer Reviews: Where to Get Them and What to Do with Them"
Read more
Placing on Google Maps has its own peculiarities. Advertising must work, and the company card from Google My Business must be linked to the Google Ads account.
Google Maps, Yandex.Maps and 2GIS have analytics. You can see how people interacted with your cards: how many times they plotted a route, clicked on an address, or called. You can also see what channels visitors came through, whether they went to the site.
The Yandex heat map is interesting for analysis. It shows where in the city people most often search for you, similar products or services. Such data will be useful for targeting, placing billboards, and other types of outdoor advertising.
Post materials on review sites
Reviews increase reputation. Use the sites "Otzovik", Zoon, TripAdviser, IRecommend.ru, fill out company cards on them, and reviews will be collected.
Review sites
What would be correct to indicate on the card :
links to social networks, website;
type of establishment;
where all offline points are located;
opening hours and contact details of the person who will always be in touch;
list of services or goods, current price list;
latest promotions and special offers;
necessary certificates and documents – this is important for many clients;
photos of the interior (so that people want to visit) and exterior (so that they can find you quickly);
If you think it is important, you can tell about the specialists, attaching their awards and photos.
It is not enough to collect reviews, you also need to track them. It is acceptable to do this manually. Enter your company name in a search engine and read how you are seen. You can use the services YouScan, Google Alerts, Brand Analytik. They will automatically track mentions of your company on the Internet, show all reviews. This makes it easier to receive feedback, because you need to promptly respond to objections, questions and customer dissatisfaction.
Add your location to online maps
Maps help promote businesses that physical therapist email list potential customers are looking for closer to home or in their city. A consistent location builds trust, and a mark on a map generally contains additional useful information.
Location on online map
It is important to add yourself to the main sites :
Google Maps;
2GIS;
via Yandex.Directory — to Yandex.Maps and Navigator.
When writing cards for these sites, try to enter information in all the main and additional fields. Think about the convenience of your customers. In addition, filling in information without gaps affects your ranking in the search for cards.
What you will need to fill out :
your field of activity;
where the branch is located (if any);
Current opening hours and phone numbers, updated regularly if anything has changed;
links to the company's website, public pages and pages on social networks;
exterior photos, they are very helpful for clients who are looking for you in the area;
informative interior photos that will help you understand what you offer. By the way, regularly updating such photos gives the company more clicks to websites.
Sometimes businessmen are offered paid options :
the ability to expand the card by marking it with color;
tell about new promotions;
place a display case with goods.
Such a company gets priority in search results on maps. If you add positive reviews, the rating will increase.
Read also!
"Customer Reviews: Where to Get Them and What to Do with Them"
Read more
Placing on Google Maps has its own peculiarities. Advertising must work, and the company card from Google My Business must be linked to the Google Ads account.
Google Maps, Yandex.Maps and 2GIS have analytics. You can see how people interacted with your cards: how many times they plotted a route, clicked on an address, or called. You can also see what channels visitors came through, whether they went to the site.
The Yandex heat map is interesting for analysis. It shows where in the city people most often search for you, similar products or services. Such data will be useful for targeting, placing billboards, and other types of outdoor advertising.
Post materials on review sites
Reviews increase reputation. Use the sites "Otzovik", Zoon, TripAdviser, IRecommend.ru, fill out company cards on them, and reviews will be collected.
Review sites
What would be correct to indicate on the card :
links to social networks, website;
type of establishment;
where all offline points are located;
opening hours and contact details of the person who will always be in touch;
list of services or goods, current price list;
latest promotions and special offers;
necessary certificates and documents – this is important for many clients;
photos of the interior (so that people want to visit) and exterior (so that they can find you quickly);
If you think it is important, you can tell about the specialists, attaching their awards and photos.
It is not enough to collect reviews, you also need to track them. It is acceptable to do this manually. Enter your company name in a search engine and read how you are seen. You can use the services YouScan, Google Alerts, Brand Analytik. They will automatically track mentions of your company on the Internet, show all reviews. This makes it easier to receive feedback, because you need to promptly respond to objections, questions and customer dissatisfaction.