Programmatic represents 75% of digital advertising
Posted: Tue Jan 28, 2025 8:25 am
A finding that can be explained by gains in energy efficiency, and by the fact that the increase in consumption of smartphones and data centers has been offset by the decline in televisions and PCs.
These conclusions, which at first seem optimistic, nevertheless deserve closer examination.
61 million smartphones in France
First of all, here are some benchmarks given gambling data qatar by the report to understand the scale of the French digital park. The country has 61 million smartphones in service, 64 million computers, 42 million televisions, 6 million tablets, 30 million boxes ... These already significant volumes should however be taken with a pinch of salt , the authors of the report believing that they have significantly underestimated professional equipment.
Consumption. CGEIET , CC BY-NC-SA
The report predicts that in the coming years there will be growth in the number of smartphones (particularly among the elderly), a decline in the number of PCs, the stabilisation of tablets and a saturation of time spent on screens (which currently stands at 41 hours/week).
The text nevertheless suggests remaining attentive, particularly with regard to new uses : 4K then 8K video, cloud gaming via 5G, connected or autonomous cars, the growing installation of data centers in France and data storage, etc. A 10% increase in 4K video in 2030 would alone produce a 10% increase in overall digital electricity consumption.
These conclusions, which at first seem optimistic, nevertheless deserve closer examination.
61 million smartphones in France
First of all, here are some benchmarks given gambling data qatar by the report to understand the scale of the French digital park. The country has 61 million smartphones in service, 64 million computers, 42 million televisions, 6 million tablets, 30 million boxes ... These already significant volumes should however be taken with a pinch of salt , the authors of the report believing that they have significantly underestimated professional equipment.
Consumption. CGEIET , CC BY-NC-SA
The report predicts that in the coming years there will be growth in the number of smartphones (particularly among the elderly), a decline in the number of PCs, the stabilisation of tablets and a saturation of time spent on screens (which currently stands at 41 hours/week).
The text nevertheless suggests remaining attentive, particularly with regard to new uses : 4K then 8K video, cloud gaming via 5G, connected or autonomous cars, the growing installation of data centers in France and data storage, etc. A 10% increase in 4K video in 2030 would alone produce a 10% increase in overall digital electricity consumption.