Pay serious attention to marketing
Posted: Tue Jan 28, 2025 8:28 am
Be one step ahead in using various marketing technologies: contextual, targeting and retargeting, media advertising, omnichannel. Invite competent online consultants to the site, organize a system of end-to-end analytics, CRM systems.
The most valuable thing for a company is loyal customers. So try to create such a base using all possible methods.
Offline sales channels work well: advertising on radio and television, placement on billboards and posters, cold sales, affiliate systems.
Case: VT-metall
Find out how we reduced the bolivia email list cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Don't ignore the power of word of mouth - it works very effectively in the regions. Establish good relationships with people who are trusted and respected by your audience.
Communicate with customers using letters, email newsletters, find reliable suppliers and partners.
Any non-standard, creative ways to increase customer loyalty will be good.
Work out backup plans if things don't go according to plan
If you managed to come to an agreement and secure the right to use someone else's brand, good. If not, you will have to change both the name and the logo.
Violation of contractual obligations by a federal partner may lead an online store in the region to unforeseen actions. Due to the refusal of the right to use the brand "Soldat udachi", an Irkutsk store with a similar name was forced to change it first to "Universal Soldier", and then to "Tactical Frog". Time and money were spent on court proceedings, registration of a new trademark, rebranding, advertising, the release of printed materials with a new logo, redesign of the site and corporate attributes.
Right to use someone else's brand
If you have one supplier, be prepared for a change in contractual terms. An action plan should be developed for such a case.
In 2012, the supplier plant of the VostSibLesMash store worked under a commodity credit agreement and delivered products to the regional warehouse every week. The 2014 crisis led to the plant switching to prepayment and stopping regular shipments of goods. Dumping flourished among suppliers, as a result, Irkutsk stores were filled with products from another plant.
The most valuable thing for a company is loyal customers. So try to create such a base using all possible methods.
Offline sales channels work well: advertising on radio and television, placement on billboards and posters, cold sales, affiliate systems.
Case: VT-metall
Find out how we reduced the bolivia email list cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Don't ignore the power of word of mouth - it works very effectively in the regions. Establish good relationships with people who are trusted and respected by your audience.
Communicate with customers using letters, email newsletters, find reliable suppliers and partners.
Any non-standard, creative ways to increase customer loyalty will be good.
Work out backup plans if things don't go according to plan
If you managed to come to an agreement and secure the right to use someone else's brand, good. If not, you will have to change both the name and the logo.
Violation of contractual obligations by a federal partner may lead an online store in the region to unforeseen actions. Due to the refusal of the right to use the brand "Soldat udachi", an Irkutsk store with a similar name was forced to change it first to "Universal Soldier", and then to "Tactical Frog". Time and money were spent on court proceedings, registration of a new trademark, rebranding, advertising, the release of printed materials with a new logo, redesign of the site and corporate attributes.
Right to use someone else's brand
If you have one supplier, be prepared for a change in contractual terms. An action plan should be developed for such a case.
In 2012, the supplier plant of the VostSibLesMash store worked under a commodity credit agreement and delivered products to the regional warehouse every week. The 2014 crisis led to the plant switching to prepayment and stopping regular shipments of goods. Dumping flourished among suppliers, as a result, Irkutsk stores were filled with products from another plant.