6. Run PPC and Retargeting Campaigns
Posted: Tue Jan 28, 2025 8:47 am
Simple: Only ask for essential information like a name and email address to minimize friction.
Offers value: Give an incentive in exchange for contact information. This could be helpful content, information, or a product discount.
Sets (realistic) expectations: Tell the lead exactly what you will do with their information. If they will be added to an automated email sequence, let them know so they don't feel like you are spamming them!
Along with lead capture forms, experiment with chatbots.
These AI-powered sales machines can be a valuable lead generation tool to give instant, personalized support to website visitors—even when you sleep. Chatbots engage visitors in real-time, capture lead information, and filter it back into a sales database. Hell, the right chatbot can even book a slot on your rep's calendar for a meeting. This is thanks to:
Automated qualification: Thanks to qualifying questions, chatbots turkey telegram data can identify promising prospects and send them across to a sales rep.
Instant responses: Chatbots respond instantly, so no leads fall through the cracks.
24/7 Availability: Unlike humans, chatbots can chat anytime, so you never miss out on an opportunity to turn a visitor into a lead.
The big daddy in the sales chatbot space is Drift. Teams can customize the tool's conversational sales sequence to route leads to reps depending on their needs and where they are in the buying cycle.
Inbound Lead Generation Strategies - Use Chatbots
It can even qualify a lead based on questions you input and book a slot in a sales rep's calendar—all without the need for a human to step in!
Example: Lemonade, a highly-rated insurance company in the US, uses their brand’s friendly, conversational tone in their lead capture forms by including a human-like personality—Maya. As you’re guided through the process of inputting information for your new insurance policy, it feels more like you’re having a friendly conversation with a rep than filling out a form on a website.
Inbound-Lead-Generation-Strategies-Use-Lead-Capture-Forms
I'm one of those founders who cringe at paying for advertising. But strategies like PPC (Pay-Per-Click) and retargeting campaigns can be incredibly effective for generating leads—especially for startups.
Offers value: Give an incentive in exchange for contact information. This could be helpful content, information, or a product discount.
Sets (realistic) expectations: Tell the lead exactly what you will do with their information. If they will be added to an automated email sequence, let them know so they don't feel like you are spamming them!
Along with lead capture forms, experiment with chatbots.
These AI-powered sales machines can be a valuable lead generation tool to give instant, personalized support to website visitors—even when you sleep. Chatbots engage visitors in real-time, capture lead information, and filter it back into a sales database. Hell, the right chatbot can even book a slot on your rep's calendar for a meeting. This is thanks to:
Automated qualification: Thanks to qualifying questions, chatbots turkey telegram data can identify promising prospects and send them across to a sales rep.
Instant responses: Chatbots respond instantly, so no leads fall through the cracks.
24/7 Availability: Unlike humans, chatbots can chat anytime, so you never miss out on an opportunity to turn a visitor into a lead.
The big daddy in the sales chatbot space is Drift. Teams can customize the tool's conversational sales sequence to route leads to reps depending on their needs and where they are in the buying cycle.
Inbound Lead Generation Strategies - Use Chatbots
It can even qualify a lead based on questions you input and book a slot in a sales rep's calendar—all without the need for a human to step in!
Example: Lemonade, a highly-rated insurance company in the US, uses their brand’s friendly, conversational tone in their lead capture forms by including a human-like personality—Maya. As you’re guided through the process of inputting information for your new insurance policy, it feels more like you’re having a friendly conversation with a rep than filling out a form on a website.
Inbound-Lead-Generation-Strategies-Use-Lead-Capture-Forms
I'm one of those founders who cringe at paying for advertising. But strategies like PPC (Pay-Per-Click) and retargeting campaigns can be incredibly effective for generating leads—especially for startups.