You can view mobile traffic and estimate its percentage using the following resources:
Yandex.Metrica
Follow these steps: Reports — Technologies — Devices. Then select "Display the number of visitors as a percentage". As a result, you will receive data for the selected period.
If the assessment result says that the number of mobile users does not reach even 15-20%, then do not rush to refuse these clients. Perhaps the reason for poor traffic is that the site is not optimized well enough for mobile devices and, accordingly, occupies low positions in mobile search results.
Google Console
Take the following steps: Efficiency - Devices.
Manually
If you need to determine the mobile traffic of an application or website for the purpose of its further promotion, you can use Yandex.Wordstat.
To get an approximate idea of demand through mobile devices, you will need to enter the most popular queries (or one query) and find out how many clicks were made to the search results from different devices.
In addition, it is necessary to study not only the topics and queries that mobile traffic is spent on, but also the given user in order to understand how he differs from a visitor using a PC.
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Reasons for the decline in mobile traffic
To understand the further front of work, we suggest looking into the reasons for the decline in mobile traffic and the high percentage of failures on the resource:
poor quality communication. Company contacts must be clickable (image format is not allowed);
very long texts. Text content should be concise, meaningful and structured. It is necessary to include images or graphic elements;
poorly legible fonts. Several different fonts or intricate letter images should not be used on one page. When setting intervals, indents, buttons and text placement, it is necessary to take into account the features of touch devices and small screens;
a difficult order form. In this case, it is better to give preference to minimalism (only the most important data should be indicated in the form);
long loading . The page should load within three seconds - this is an indicator of high-quality adaptation. To test the loading speed, you can use Google PageSpeed Insights;
non-adapted design and distorted display of content . The finished design should be correctly reproduced on tablets and smartphones, if this is not the case, then it still needs to be worked on. Firstly, you can order a version for mobile devices. Secondly, correct the existing layout by removing elements from it that reduce loading speed and interfere with the correct display of content on gadgets;
Error 404. As a rule, it is issued when trying to go to a full-scale site. To get rid of it, you need to conduct testing and make the necessary changes to the transition algorithm.
These are the main reasons why users begin to experience difficulties in interacting with the resource and leave it, moving to a more convenient platform. If you have already understood what mobile traffic means and want to work on attracting it, then solving these problems is your primary task. Special online services and analytics tools can help you with this.