Heatmap studies prove: The first thing you look at is the picture
Posted: Tue Jan 28, 2025 9:44 am
Anyone who does not do this within the scope of their possibilities (requirements are, for example, Amazon brand registration and the provision of a DSP advertising budget) is wasting potential.
Finally, we would like to hear from you what you think are the two biggest SEO mistakes on Amazon.
1. The prejudice: Price is everything and the only SEO factor. Many retailers shy away from the tough price war and the existing competition on Amazon.
We know: Price is important (keyword: Buybox), but it is not everything. A product can easily be 50% more expensive than a comparable product if the product quality, the visual retailer appearance and the other SEO factors are addressed correctly.
2. Don't skimp on product images: We often see rcs data switzerland that retailers do not see the urgent need to have high-quality and Amazon-compliant product photos created.
This is a cost that experience shows pays for itself quickly.
This is where the purchase decision stands and falls. If you do not appeal to the customer at this point, you will also have difficulty convincing them with the product description.
THANK YOU. Thank you very much for the interview and all the best!The Google Webmaster Central Blog surprisingly announced the introduction of new link attributes at the beginning of March 2020.
The "nofollow" attribute is well known so far and is intended to be used, for example, in advertising links so that the Googlebot ignores the link and the advertiser does not gain an unjustified advantage.
However, there are always gray areas in which a "follow" might be too little and a "nofollow" too much.
For this reason, two additional attributes are now being introduced that can be used in two common scenarios. The two new link attributes are "sponsored" for sponsored links and "ugc" for user-generated content.
Finally, we would like to hear from you what you think are the two biggest SEO mistakes on Amazon.
1. The prejudice: Price is everything and the only SEO factor. Many retailers shy away from the tough price war and the existing competition on Amazon.
We know: Price is important (keyword: Buybox), but it is not everything. A product can easily be 50% more expensive than a comparable product if the product quality, the visual retailer appearance and the other SEO factors are addressed correctly.
2. Don't skimp on product images: We often see rcs data switzerland that retailers do not see the urgent need to have high-quality and Amazon-compliant product photos created.
This is a cost that experience shows pays for itself quickly.
This is where the purchase decision stands and falls. If you do not appeal to the customer at this point, you will also have difficulty convincing them with the product description.
THANK YOU. Thank you very much for the interview and all the best!The Google Webmaster Central Blog surprisingly announced the introduction of new link attributes at the beginning of March 2020.
The "nofollow" attribute is well known so far and is intended to be used, for example, in advertising links so that the Googlebot ignores the link and the advertiser does not gain an unjustified advantage.
However, there are always gray areas in which a "follow" might be too little and a "nofollow" too much.
For this reason, two additional attributes are now being introduced that can be used in two common scenarios. The two new link attributes are "sponsored" for sponsored links and "ugc" for user-generated content.