Types of services that can be used to attract visitors to your website
Posted: Tue Jan 28, 2025 9:44 am
If you want to attract customers through your website, you first need to direct them to your website.
Here are some tools and methods you can use to help you.
The tools and methods used to attract customers can be roughly categorized as follows:
Short-term customer acquisition
Pay-per-click advertising
Display Advertising
Social Media Advertising
Long-term customer acquisition
SEO
Organic Social Media
Short-term customer acquisition
Short-term customer attraction can be effective immediately, but most of these services require payment and the ads will no longer be displayed if you stop delivering them, so they are not likely to remain as assets.
It is effective when used for active sales media directors email database activities over a certain period of time, such as campaigns.
Listing ads (search-linked ads, PPC ads)
These are ads that appear in search results on Google and Yahoo!
It is also called "PPC (Pay Per Click) advertising" or "listing advertising" and is a pay-per-click type of advertising.
It appears higher in search results than organic searches, so it is more likely to catch users' attention, and since it is displayed according to their search needs, it is more likely to lead to a sale.
For more information on listing ads, please refer to the following article:
Listing
Explains how to operate listing ads, tips, and how to improve them
We have summarized the features and operation methods of listing ads in an easy-to-understand manner. We also introduce the mechanism of Google's machine learning and points for improvement depending on the situation.
Display Advertising
The characteristic of display ads is that they are also pay-per-click ads that appear not only on Google and Yahoo search screens, but also in advertising spaces on any page, in apps, etc.
The appeal of display advertising is that it can be widely delivered to users (potential customers) who are not familiar with your services or products.
Both Google and Yahoo have a wide range of targeting options (such as region and interests), so if you want to attract specific users, targeting is important. Also, a banner image is required to deliver the ad.
Check out this article to learn how to make a stylish banner.
Here are some tools and methods you can use to help you.
The tools and methods used to attract customers can be roughly categorized as follows:
Short-term customer acquisition
Pay-per-click advertising
Display Advertising
Social Media Advertising
Long-term customer acquisition
SEO
Organic Social Media
Short-term customer acquisition
Short-term customer attraction can be effective immediately, but most of these services require payment and the ads will no longer be displayed if you stop delivering them, so they are not likely to remain as assets.
It is effective when used for active sales media directors email database activities over a certain period of time, such as campaigns.
Listing ads (search-linked ads, PPC ads)
These are ads that appear in search results on Google and Yahoo!
It is also called "PPC (Pay Per Click) advertising" or "listing advertising" and is a pay-per-click type of advertising.
It appears higher in search results than organic searches, so it is more likely to catch users' attention, and since it is displayed according to their search needs, it is more likely to lead to a sale.
For more information on listing ads, please refer to the following article:
Listing
Explains how to operate listing ads, tips, and how to improve them
We have summarized the features and operation methods of listing ads in an easy-to-understand manner. We also introduce the mechanism of Google's machine learning and points for improvement depending on the situation.
Display Advertising
The characteristic of display ads is that they are also pay-per-click ads that appear not only on Google and Yahoo search screens, but also in advertising spaces on any page, in apps, etc.
The appeal of display advertising is that it can be widely delivered to users (potential customers) who are not familiar with your services or products.
Both Google and Yahoo have a wide range of targeting options (such as region and interests), so if you want to attract specific users, targeting is important. Also, a banner image is required to deliver the ad.
Check out this article to learn how to make a stylish banner.