POS material does not contain an image that is attractive to the target audience and can influence the desire to buy the
Posted: Tue Jan 28, 2025 10:49 am
Advertising creates certain images that are read by the consumer and associated with a specific product. POS material is usually located in a retail space that already contains a huge amount of text and visual information. If the advertising medium does not have some potentially interesting image for the audience, the product promotion campaign quickly loses its chances of success.
POS products must be recognizable, easy to read and carry a certain clear message. The consumer must be able to pick them out from the huge flow of information. This applies to media of any format. Even a wobbler must organically combine visual and text components. A certain audience must understand that this product is made for them.
Difficulties with adapting the main advertising campaign to POS materials
Usually POS materials are part vietnam email list of the main advertising campaign that is launched to promote the product. And often the implementation of the main idea in various advertising structures suffers.
Different POS materials within one campaign are not original
A big mistake is not to pay attention to the design of advertising materials, especially when it comes to complex, volumetric spatial structures. Many people sin by creating rather monotonous and inexpressive products that are simply unable to attract the attention of the audience. But it is more reasonable to invest money in an interesting design than to count the losses from an unsuccessful advertising campaign later. And, of course, it is much cheaper than producing the structures themselves.
Today we can find POS materials in a pharmacy, bank, shopping center, small shop near the house, on the street - in a word, almost everywhere. POS materials are one of the most important marketing tools that can make the target audience more loyal to the company. Their use in modern retail is simply necessary.
Knowing the rules for placing POS materials, the types of advertising products in this segment, the methods of influencing the audience with their help and correctly applying this information, you can significantly improve the company's sales figures.
POS products must be recognizable, easy to read and carry a certain clear message. The consumer must be able to pick them out from the huge flow of information. This applies to media of any format. Even a wobbler must organically combine visual and text components. A certain audience must understand that this product is made for them.
Difficulties with adapting the main advertising campaign to POS materials
Usually POS materials are part vietnam email list of the main advertising campaign that is launched to promote the product. And often the implementation of the main idea in various advertising structures suffers.
Different POS materials within one campaign are not original
A big mistake is not to pay attention to the design of advertising materials, especially when it comes to complex, volumetric spatial structures. Many people sin by creating rather monotonous and inexpressive products that are simply unable to attract the attention of the audience. But it is more reasonable to invest money in an interesting design than to count the losses from an unsuccessful advertising campaign later. And, of course, it is much cheaper than producing the structures themselves.
Today we can find POS materials in a pharmacy, bank, shopping center, small shop near the house, on the street - in a word, almost everywhere. POS materials are one of the most important marketing tools that can make the target audience more loyal to the company. Their use in modern retail is simply necessary.
Knowing the rules for placing POS materials, the types of advertising products in this segment, the methods of influencing the audience with their help and correctly applying this information, you can significantly improve the company's sales figures.