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Posted: Wed Jan 29, 2025 3:22 am
Google is the most used search engine in the world, processing around7 billionsearch queries. Using Google Ads is a great way to reach your target audience from Google search results. Using relevant keywords for your ad campaigns will increase phone calls, website traffic, sales and help in brand promotion.
According to research, about80% of companiesfocus their efforts on Google Ads to promote their content. So, if you want to improve your promotion efforts, increase sales, or just learn more about Google Ads, then this article is for you. Below, we will take the first steps together to register on the platform and launch your first advertising campaign.
Google Ads: What is this tool and why use it?
Google Ads is one of Google's pay-per-click (PPC) tools that allows businesses to gain visibility on Google properties. The most common type of Google Ads ad is search ads, which appear on search engine results pages and are related to the advertiser's products and services. Google Ads is also used to display display ads, shopping ads, YouTube ads, and more.
The cost of a Google Ads ad depends on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your ad campaigns, etc. In the US, the average cost per click for Google Search Network ads across all industries is $2.32. In other countries, the average cost of Google Ads issignificantly lower: for example, Ukraine has an average CPC that is 92% lower than in the US.
How to Create a Google Ads Account
Photo: WordSteam
Read also : Google Ads Audit: What Should a Marketer Pay Attention to?
Using the Google Ads tool will have the following benefits:
Google Ads is one of the best tools for attracting potential customers.
If your campaigns are set up properly, you can generate a large number of relevant leads. Google Ads allows you to focus on the audience that is most likely to be interested in your product or brand. You can continually refine your search queries to ensure that the most interested customers are directed to your resource.
Google Ads is an extremely flexible marketing tool.
It is suitable for companies of any type and size. In addition, the tool is compatible with many other marketing platforms and software systems.
You can easily customize campaigns to focus on specific types of users. For example, you can target specific users by their location, device type, and even the Google platform they access (Google Search, Google Maps, YouTube). Google Ads lets you manage your campaign budget. For example, you can set a daily amount you’re willing to spend on clicks for specific keywords.
High return on investment
By optimizing your Google Ads campaigns, you can achieve high ROI that is difficult to achieve with other tools. It is important to note that this takes time and requires constant testing and monitoring of campaign results.
Once you find the best advertising strategy that gives you a good return on investment, we recommend focusing your efforts and budget on that approach. If some campaigns are not producing results, abandon them.
Google Ads makes it easy to track your results
Analyzing the performance of your campaigns is easy as the dashboard provides you with all the information you need, such as the number of ads clicked, the keywords your website visitors entered, and the cost of clicks. These features make Google Ads a very user-friendly and intuitive system.
The platform provides high-quality traffic sources
Due to Google's market dominance and huge customer base, the search giant is able to provide companies with a large amount of traffic on a daily basis.
Google develops and improves its search engine algorithms, thanks to which Google Ads direct high-quality potential customers to your brand's website, online store, registration form. The people that Google directs to you are more likely to become customers, sign up for suggested newsletters, or perform any actions you expect.
Google Ads can help you better understand your target audience.
Understanding your audience makes it much easier to reach your customers, but it can also be difficult. Traditional methods like surveys and interviews provide limited results. Google Ads lets you learn more about your customers, their location, the hours and days they are active, and the keywords they use to search for a particular product. You can use this information to improve your products and services, and refine your marketing efforts.
As we can see, Google Ads australia cell phone number list is one of the most powerful advertising tools. Unfortunately, many companies refuse it due to ignorance of the principles of operation. Do not rush to get upset: below we will tell you how to create an account and launch your first advertising campaign in Google Ads in just a few steps.
Creating an account in Google Ads: step-by-step instructions
Before you create a Google Ads account, you need to make sure your landing page is ready for new users. Analyze your website or app by answering the following questions:
Is the interface easy to navigate?
Is it easy for new users to join your community or place an order?
Does your website meet usability requirements?
If you are confident in the quality of your website, you can proceed to create a Google Ads account. To do this, follow these steps:
Go to the Google Ads platform and click the "Get Started Now" button.
The next page will prompt you to create a campaign, offering several options. Click "Create an account without a campaign."
How to Create a Google Ads Account
Fill in basic information about your company: time zone, currency and country.
The next step is to fill in your payment details. You won’t be able to create ads without setting up a payment system. At this point, you should also make sure that your contact details, such as your phone number and address, are up to date.
Check that your payment details are filled in correctly. To do this, log in to your account and click "Tools and Settings" in the upper right corner.
How to Create a Google Ads Account
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Marketing news
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Subscribe to the monthly
News Digest
Enter your email
In the Payments section, click the Settings button. On the Billing page, review your company and payment information. Once reviewed, scroll down and click Submit.
Congratulations, your Google Ads account is set up and ready to go! Now it's time to move on to creating your first ad campaign.
Read also : 7 Ways to Increase CTR of Google Ads Ads
According to research, about80% of companiesfocus their efforts on Google Ads to promote their content. So, if you want to improve your promotion efforts, increase sales, or just learn more about Google Ads, then this article is for you. Below, we will take the first steps together to register on the platform and launch your first advertising campaign.
Google Ads: What is this tool and why use it?
Google Ads is one of Google's pay-per-click (PPC) tools that allows businesses to gain visibility on Google properties. The most common type of Google Ads ad is search ads, which appear on search engine results pages and are related to the advertiser's products and services. Google Ads is also used to display display ads, shopping ads, YouTube ads, and more.
The cost of a Google Ads ad depends on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your ad campaigns, etc. In the US, the average cost per click for Google Search Network ads across all industries is $2.32. In other countries, the average cost of Google Ads issignificantly lower: for example, Ukraine has an average CPC that is 92% lower than in the US.
How to Create a Google Ads Account
Photo: WordSteam
Read also : Google Ads Audit: What Should a Marketer Pay Attention to?
Using the Google Ads tool will have the following benefits:
Google Ads is one of the best tools for attracting potential customers.
If your campaigns are set up properly, you can generate a large number of relevant leads. Google Ads allows you to focus on the audience that is most likely to be interested in your product or brand. You can continually refine your search queries to ensure that the most interested customers are directed to your resource.
Google Ads is an extremely flexible marketing tool.
It is suitable for companies of any type and size. In addition, the tool is compatible with many other marketing platforms and software systems.
You can easily customize campaigns to focus on specific types of users. For example, you can target specific users by their location, device type, and even the Google platform they access (Google Search, Google Maps, YouTube). Google Ads lets you manage your campaign budget. For example, you can set a daily amount you’re willing to spend on clicks for specific keywords.
High return on investment
By optimizing your Google Ads campaigns, you can achieve high ROI that is difficult to achieve with other tools. It is important to note that this takes time and requires constant testing and monitoring of campaign results.
Once you find the best advertising strategy that gives you a good return on investment, we recommend focusing your efforts and budget on that approach. If some campaigns are not producing results, abandon them.
Google Ads makes it easy to track your results
Analyzing the performance of your campaigns is easy as the dashboard provides you with all the information you need, such as the number of ads clicked, the keywords your website visitors entered, and the cost of clicks. These features make Google Ads a very user-friendly and intuitive system.
The platform provides high-quality traffic sources
Due to Google's market dominance and huge customer base, the search giant is able to provide companies with a large amount of traffic on a daily basis.
Google develops and improves its search engine algorithms, thanks to which Google Ads direct high-quality potential customers to your brand's website, online store, registration form. The people that Google directs to you are more likely to become customers, sign up for suggested newsletters, or perform any actions you expect.
Google Ads can help you better understand your target audience.
Understanding your audience makes it much easier to reach your customers, but it can also be difficult. Traditional methods like surveys and interviews provide limited results. Google Ads lets you learn more about your customers, their location, the hours and days they are active, and the keywords they use to search for a particular product. You can use this information to improve your products and services, and refine your marketing efforts.
As we can see, Google Ads australia cell phone number list is one of the most powerful advertising tools. Unfortunately, many companies refuse it due to ignorance of the principles of operation. Do not rush to get upset: below we will tell you how to create an account and launch your first advertising campaign in Google Ads in just a few steps.
Creating an account in Google Ads: step-by-step instructions
Before you create a Google Ads account, you need to make sure your landing page is ready for new users. Analyze your website or app by answering the following questions:
Is the interface easy to navigate?
Is it easy for new users to join your community or place an order?
Does your website meet usability requirements?
If you are confident in the quality of your website, you can proceed to create a Google Ads account. To do this, follow these steps:
Go to the Google Ads platform and click the "Get Started Now" button.
The next page will prompt you to create a campaign, offering several options. Click "Create an account without a campaign."
How to Create a Google Ads Account
Fill in basic information about your company: time zone, currency and country.
The next step is to fill in your payment details. You won’t be able to create ads without setting up a payment system. At this point, you should also make sure that your contact details, such as your phone number and address, are up to date.
Check that your payment details are filled in correctly. To do this, log in to your account and click "Tools and Settings" in the upper right corner.
How to Create a Google Ads Account
Subscribe to hot
Marketing news
MARKETER 2.0 >
Subscribe to the monthly
News Digest
Enter your email
In the Payments section, click the Settings button. On the Billing page, review your company and payment information. Once reviewed, scroll down and click Submit.
Congratulations, your Google Ads account is set up and ready to go! Now it's time to move on to creating your first ad campaign.
Read also : 7 Ways to Increase CTR of Google Ads Ads