Switch to a business account quickly and easily
Posted: Wed Jan 29, 2025 4:00 am
Instagram has long ceased to be a platform just for viewing photos. The continuous development of the social network attracts more and more people: according tostatistics, the platform has over 1.22 billion monthly active users. It’s no wonder that many leading brands use Instagram in their marketing strategies:
National Geographic romania cell phone number list magazine positions itself as one of the best Instagram brands in the world, and it’s no wonder: the publications collect an insane amount of coverage, and the feed itself looks attractive and professional. In particular, the print edition keeps up with the times, and the brand’s account has 274 million subscribers.
World-famous clothing brand ZARA uses the platform to inform its consumers about the release of new collections. In particular, the page features many collaborations with influencers, and the use of stories and Reels helps to collect as many organic coverages as possible.
A good example can be taken from Ukrainian companies: well-known brands in our country try to devote as much time as possible to developing an Instagram account. For example, the Silpo supermarket chain account periodically informs users about promotions in stories, publishes fascinating Reels with sketches and holiday greetings.
We recommend that you take advantage of this platform. Creating a business account is a great solution that will help expand your customer base and increase sales. According toresearch, it is thanks to Instagram that users discover new brands, and about 44% of active users make weekly purchases through this platform.
If you don’t know how to create a business account on Instagram, this article will be your guide. In addition, today you will learn about what content will help your brand become more recognizable.
Instagram Business Account
Previously we wrote about how:
create a business page on Facebook;
create a business account on TikTok;
create a business channel on YouTube;
create business accounts on social networks Facebook, Instagram, YouTube.
Instagram Business Account: What Are the Benefits?
The best option for promoting a business on Instagram is to create a business account, which has significant advantages for the brand compared to a personal account. An Instagram business account opens access to more features, and switching to it is absolutely free.
First of all, business accounts have the ability to pre- set the time and date for posting . This allows you to create long-term content plans, as well as save your time and effort. However, you will have to use special schedulers to schedule publications, because the Instagram app does not have this option. The Later scheduler has proven itself well due to its clear interface and ease of use.
An Instagram business account also provides access to the built-in analytics tool Instagram Insights . It allows you to monitor the following profile metrics: engagement level (likes, comments, reposts), brand sentiment (how, when, and what people say about your brand), traffic (when and how many people visit the account), sales (conversion rate and revenue generated).
Business accounts can add links to products in stories and Reels. This is a great way to increase traffic and sales through Instagram Stories. This feature can be used by accounts with 10 thousand or more subscribers. Previously, this feature was only available to verified Instagram accounts.
A business account allows you to promote your posts and provides tools to increase reach and engagement. This feature is very useful, because according to a report , 75% of users visit websites or make purchases directly from viewing Instagram ads.
It is important to note: Instagram should not be a single platform for the development and promotion of your brand. Remember that modern business should be multi-platform to reach as many people as possible. And we are not even talking about technical risks that can arise at any time.
No one is immune to having their account hacked or blocked. Provide yourself with additional options in case of problems with Instagram: the best idea is a website through which you can develop your brand.
Case: online cosmetics storeShoptop cosmeticdevotes a lot of time to developing its Instagram account. Despite this, the brand has its own website, through which you can also make a purchase. Having a website improves the user experience: the client can view the entire range of the store with prices, and not waste their time scrolling the feed on the social network.
If you have firmly decided to switch to a business account, but do not know how to do it correctly, then our instructions will definitely help.
Create an Instagram account.
First of all, you should create a regular accountInstagram, and then switch it to a business account. To do this, go to the main Instagram page from a computer or mobile device and fill in the registration fields. In addition, you can use the quick registration function through your Facebook account. If you have already created an account, you can also use it.
Switch to a business account.
After creating an account, you can proceed to creating and registering a business account. To do this, follow these steps:
Go to your profile settings by clicking on the icon in the upper right corner.
Find the “Switch to professional account” tab. The platform will offer a choice between two categories — “Author” (suitable for public figures, opinion leaders, content creators) or “Company” (for brands, organizations, companies).
Select the category that best matches your brand niche (product or service, art, music, shopping and retail, beauty and health, etc.). Important: in order for the category to be displayed in the profile, you must check the box in the settings.
Fill in your contact information if necessary. If you skip this step, your contact information will not be displayed on your profile.
Important: To use Instagram shopping features or run ads, you must link your Facebook account. To do this, click the corresponding button in the settings and follow the instructions.
Remember that you can disable your business account and switch to a personal account at any time. To do this, click “Switch to a personal account” in your profile settings and follow the instructions.
You can learn more about creating an Instagram business account atvideo instructions.
We are creating a business account.
After successfully creating a business account, you should proceed to its registration.
Let's start with the profile description , which should be no more than 150 characters. Describe your brand with a slogan or briefly share the values of your product. Do not overload the description with emojis, so as not to create additional visual load.
The profile picture should be recognizable, so most brands use their logo. The profile picture should be round and have dimensions of 320x320 pixels. The avatar can be changed at any time, which is what companies take advantage of: the brand logo is thematically modified in accordance with a particular event.
National Geographic romania cell phone number list magazine positions itself as one of the best Instagram brands in the world, and it’s no wonder: the publications collect an insane amount of coverage, and the feed itself looks attractive and professional. In particular, the print edition keeps up with the times, and the brand’s account has 274 million subscribers.
World-famous clothing brand ZARA uses the platform to inform its consumers about the release of new collections. In particular, the page features many collaborations with influencers, and the use of stories and Reels helps to collect as many organic coverages as possible.
A good example can be taken from Ukrainian companies: well-known brands in our country try to devote as much time as possible to developing an Instagram account. For example, the Silpo supermarket chain account periodically informs users about promotions in stories, publishes fascinating Reels with sketches and holiday greetings.
We recommend that you take advantage of this platform. Creating a business account is a great solution that will help expand your customer base and increase sales. According toresearch, it is thanks to Instagram that users discover new brands, and about 44% of active users make weekly purchases through this platform.
If you don’t know how to create a business account on Instagram, this article will be your guide. In addition, today you will learn about what content will help your brand become more recognizable.
Instagram Business Account
Previously we wrote about how:
create a business page on Facebook;
create a business account on TikTok;
create a business channel on YouTube;
create business accounts on social networks Facebook, Instagram, YouTube.
Instagram Business Account: What Are the Benefits?
The best option for promoting a business on Instagram is to create a business account, which has significant advantages for the brand compared to a personal account. An Instagram business account opens access to more features, and switching to it is absolutely free.
First of all, business accounts have the ability to pre- set the time and date for posting . This allows you to create long-term content plans, as well as save your time and effort. However, you will have to use special schedulers to schedule publications, because the Instagram app does not have this option. The Later scheduler has proven itself well due to its clear interface and ease of use.
An Instagram business account also provides access to the built-in analytics tool Instagram Insights . It allows you to monitor the following profile metrics: engagement level (likes, comments, reposts), brand sentiment (how, when, and what people say about your brand), traffic (when and how many people visit the account), sales (conversion rate and revenue generated).
Business accounts can add links to products in stories and Reels. This is a great way to increase traffic and sales through Instagram Stories. This feature can be used by accounts with 10 thousand or more subscribers. Previously, this feature was only available to verified Instagram accounts.
A business account allows you to promote your posts and provides tools to increase reach and engagement. This feature is very useful, because according to a report , 75% of users visit websites or make purchases directly from viewing Instagram ads.
It is important to note: Instagram should not be a single platform for the development and promotion of your brand. Remember that modern business should be multi-platform to reach as many people as possible. And we are not even talking about technical risks that can arise at any time.
No one is immune to having their account hacked or blocked. Provide yourself with additional options in case of problems with Instagram: the best idea is a website through which you can develop your brand.
Case: online cosmetics storeShoptop cosmeticdevotes a lot of time to developing its Instagram account. Despite this, the brand has its own website, through which you can also make a purchase. Having a website improves the user experience: the client can view the entire range of the store with prices, and not waste their time scrolling the feed on the social network.
If you have firmly decided to switch to a business account, but do not know how to do it correctly, then our instructions will definitely help.
Create an Instagram account.
First of all, you should create a regular accountInstagram, and then switch it to a business account. To do this, go to the main Instagram page from a computer or mobile device and fill in the registration fields. In addition, you can use the quick registration function through your Facebook account. If you have already created an account, you can also use it.
Switch to a business account.
After creating an account, you can proceed to creating and registering a business account. To do this, follow these steps:
Go to your profile settings by clicking on the icon in the upper right corner.
Find the “Switch to professional account” tab. The platform will offer a choice between two categories — “Author” (suitable for public figures, opinion leaders, content creators) or “Company” (for brands, organizations, companies).
Select the category that best matches your brand niche (product or service, art, music, shopping and retail, beauty and health, etc.). Important: in order for the category to be displayed in the profile, you must check the box in the settings.
Fill in your contact information if necessary. If you skip this step, your contact information will not be displayed on your profile.
Important: To use Instagram shopping features or run ads, you must link your Facebook account. To do this, click the corresponding button in the settings and follow the instructions.
Remember that you can disable your business account and switch to a personal account at any time. To do this, click “Switch to a personal account” in your profile settings and follow the instructions.
You can learn more about creating an Instagram business account atvideo instructions.
We are creating a business account.
After successfully creating a business account, you should proceed to its registration.
Let's start with the profile description , which should be no more than 150 characters. Describe your brand with a slogan or briefly share the values of your product. Do not overload the description with emojis, so as not to create additional visual load.
The profile picture should be recognizable, so most brands use their logo. The profile picture should be round and have dimensions of 320x320 pixels. The avatar can be changed at any time, which is what companies take advantage of: the brand logo is thematically modified in accordance with a particular event.