Using Transnational SEO Strategies to Rank for Global Lead Searches
Posted: Wed Jan 29, 2025 4:14 am
Consider a more direct demonstration of denominator neglect. Suppose your solution could help produce quantifiable cost-savings for your customers. Which one of the following two value propositions feels more compelling?
Our solution can save you $3,000 per week
Our solution can save you $312,000 over the next two years.
In this case, there are no percentage gambling data hong kong statistics and both value propositions represent mathematically equivalent hard dollar cost savings over time. Yet, the larger saving illustrated in by second produces a more compelling emotional reaction.
To be clear, in each example, both options convey quantifiable value which means that either would be preferable to a high-level statement devoid of data such as, “our solution can save you time and money”. However, by paying mindful attention to how you represent that data, you can enhance that all-important emotional response.
Our solution can save you $3,000 per week
Our solution can save you $312,000 over the next two years.
In this case, there are no percentage gambling data hong kong statistics and both value propositions represent mathematically equivalent hard dollar cost savings over time. Yet, the larger saving illustrated in by second produces a more compelling emotional reaction.
To be clear, in each example, both options convey quantifiable value which means that either would be preferable to a high-level statement devoid of data such as, “our solution can save you time and money”. However, by paying mindful attention to how you represent that data, you can enhance that all-important emotional response.