newsworthy events for April that a marketer should add to their content plan
Posted: Wed Jan 29, 2025 4:18 am
One of the key "engines" of quality content marketing is a well-written content plan. An effective way to diversify it with interesting and relevant topics is to include several newsworthy events. Holidays, calendar events, significant dates are an excellent reason to create live, fresh content, hold thematic promotions, giveaways, contests that help increase the loyalty of the current audience and attract new clients.
It's already traditionalWe offer 15 .
April 1st is International Laughter Day
The year when the france cell phone number list tradition of celebrating April Fool's Day originated is not known for certain, but today it is not so important, because April 1 is considered a generally recognized day of humor, fun and pranks.
Before creating holiday content, consider the current realities of Ukrainians, as well as the portrait of your target audience - jokes and pranks should be appropriate in the conditions of martial law and understandable to the audience. But in any case, a funny thematic publication should be included in the content plan for April 1, because positive emotions are especially important today.
April 2 - International Children's Book Day
On the birthday of the famous writer Hans Christian Andersen, the world celebrates International Children's Book Day. On the occasion of the holiday, you can share pleasant memories from childhood, talk about your team's favorite authors and works. If your company is focused on a "family" audience, a selection of, for example, the best Ukrainian books for kids would be appropriate. For certain business niches, thematic advertising campaigns are relevant on International Children's Book Day.
Children's Book Day
April 4th - World Webmaster Day
The date of World Webmaster Day was not chosen by chance. 4.04 is reminiscent of the common Internet error "404 Not Found". And it is those who work in professions related to web development who contribute to its elimination.
No online business can do without technical specialists working with the site - programmers, moderators, system administrators - so this is a great reason to congratulate colleagues, and for some areas (educational projects, online technology stores, SaaS companies) - to launch promotions and special offers.
April 6 - International Day of Sport
An excellent opportunity to remind the audience about the need for sports and active activities in everyday life. The event can be played out with humor in Reels, talk about the hobbies of colleagues or team building with activities in your company. International Sports Day is a relevant information occasion for brands working in the sports industry (dance and fitness studios, sales of special equipment, organization of active events, etc.).
Read also : Best Time to Post on TikTok in 2023
April 7 - World Health Day
The holiday was introduced in 1948 to emphasize to society the importance of taking care of one's health. On this day, thematic lectures and flash mobs are organized all over the world, and in many medical institutions, doctors offer free consultations.
For companies providing pharmaceutical or medical services, specialized online stores, it is advisable to conduct advertising campaigns, create thematic videos, posts and articles. And businesses from other areas can remind users how important it is to take care of themselves.
World Health Day
April 15 — All-Ukrainian Environment Day
Environment Day, which is celebrated in Ukraine every third Saturday of April , is an opportunity to hold eco-teambuilding, take a few photos or videos and demonstrate to the audience by your own example that you need to take care of nature. Traditionally, large-scale clean-up days are held on this day - cleaning up parks and squares, planting trees, cleaning up garbage. Isn't it a good reason to combine business with pleasure?
It's already traditionalWe offer 15 .
April 1st is International Laughter Day
The year when the france cell phone number list tradition of celebrating April Fool's Day originated is not known for certain, but today it is not so important, because April 1 is considered a generally recognized day of humor, fun and pranks.
Before creating holiday content, consider the current realities of Ukrainians, as well as the portrait of your target audience - jokes and pranks should be appropriate in the conditions of martial law and understandable to the audience. But in any case, a funny thematic publication should be included in the content plan for April 1, because positive emotions are especially important today.
April 2 - International Children's Book Day
On the birthday of the famous writer Hans Christian Andersen, the world celebrates International Children's Book Day. On the occasion of the holiday, you can share pleasant memories from childhood, talk about your team's favorite authors and works. If your company is focused on a "family" audience, a selection of, for example, the best Ukrainian books for kids would be appropriate. For certain business niches, thematic advertising campaigns are relevant on International Children's Book Day.
Children's Book Day
April 4th - World Webmaster Day
The date of World Webmaster Day was not chosen by chance. 4.04 is reminiscent of the common Internet error "404 Not Found". And it is those who work in professions related to web development who contribute to its elimination.
No online business can do without technical specialists working with the site - programmers, moderators, system administrators - so this is a great reason to congratulate colleagues, and for some areas (educational projects, online technology stores, SaaS companies) - to launch promotions and special offers.
April 6 - International Day of Sport
An excellent opportunity to remind the audience about the need for sports and active activities in everyday life. The event can be played out with humor in Reels, talk about the hobbies of colleagues or team building with activities in your company. International Sports Day is a relevant information occasion for brands working in the sports industry (dance and fitness studios, sales of special equipment, organization of active events, etc.).
Read also : Best Time to Post on TikTok in 2023
April 7 - World Health Day
The holiday was introduced in 1948 to emphasize to society the importance of taking care of one's health. On this day, thematic lectures and flash mobs are organized all over the world, and in many medical institutions, doctors offer free consultations.
For companies providing pharmaceutical or medical services, specialized online stores, it is advisable to conduct advertising campaigns, create thematic videos, posts and articles. And businesses from other areas can remind users how important it is to take care of themselves.
World Health Day
April 15 — All-Ukrainian Environment Day
Environment Day, which is celebrated in Ukraine every third Saturday of April , is an opportunity to hold eco-teambuilding, take a few photos or videos and demonstrate to the audience by your own example that you need to take care of nature. Traditionally, large-scale clean-up days are held on this day - cleaning up parks and squares, planting trees, cleaning up garbage. Isn't it a good reason to combine business with pleasure?