You can approach potential customers
Posted: Wed Jan 29, 2025 4:53 am
In the first place, using Internet advertising has many benefits, such as being able to reach a wide range of people and being more cost-effective than advertising on billboards and other media.
Here are three benefits of display advertising:
The first benefit is hong kong cell phone number list that you can reach out to potential customers.
Due to the way display advertising works, ads can be placed on any website where there is advertising space, and they can reach a wider range of users than listing ads or social media ads.
Therefore, display advertising can be used to raise awareness of products and services among potential customers.
This is one of the benefits of display advertising, which has a low cost per click.
On the other hand, a disadvantage of listing ads is that they cannot reach potential customers.
It is possible to uncover the needs of all users, including those who are not yet aware of the issue and those who vaguely recognize it as a problem but have not yet considered a solution.
Visual appeal possible
The second benefit is that it creates a visual impact for the user.
With display ads, you can add not only text messages like with listing ads, but also images and photos.
In some cases, it is also possible to insert short videos or moving photos or images.
By using moving ads and flashy photos and images, you can make a visual impact on users.
This visual approach is one of the benefits of display advertising.
Remarketing is possible
The third benefit is that it enables remarketing.
Remarketing is a system that tracks users who have visited your website and shows them ads again.
By using this system, you can approach potential users cost-effectively, making it easier to convert them into purchases or use your company's services.
Disadvantages of Display Advertising
Display advertising seems to have many advantages, but along with these, there are also some disadvantages.
For example, one disadvantage of display ads is that while there are a lot of ads, the number of clicks is also high, so advertising costs tend to be high.
Here are two other disadvantages to display ads:
Difficult to analyze and improve
The first disadvantage is that it is difficult to analyze and improve.
There are two main reasons for this.
The first reason is that the target audience is broad.
Due to the way display ads work, they approach potential and semi-potential customers, so your ads will be seen by a large number of users.
In fact, even if you are able to accurately approach the target demographic and awareness has increased, it can be difficult to confirm the method by which awareness is increasing, and even if you can confirm that the approach is effective, it tends to be difficult to confirm which users the approach was successful towards.
Secondly, there are many areas for improvement.
Since listing ads are only text, you can immediately see whether they are having an effect by simply changing the text.
On the other hand, with display ads, there are various points that can be improved, such as images, photos, videos, messages, and the placement of their designs, and it can be difficult to know what needs to be improved to improve results.
Immediate effect/low CVR
The second disadvantage is that it has a low immediate effect and CRV.
With listing ads, which approach users with clear needs and goals, users are more likely to take action immediately after seeing the ad.
On the other hand, listing ads target users who have not yet recognized the issue as an issue or who are still considering it, so they have the disadvantage that it takes time to see results.
Display advertising costs
Here's how display ads are priced:
Determined by cost per click
Display advertising is based on cost per click.
Therefore, no matter how many times your ad is displayed, you will not be charged unless it is clicked.
In that case, if you place an ad, it may be clicked many times and cost more than expected, which could be a disadvantage.
However, both GDN and YDA allow advertisers to set a limit on the number of clicks per day, allowing them to place ads with peace of mind.
Tips for increasing the effectiveness of display ads
Here are four specific ways to increase the effectiveness of your display ads:
Here are three benefits of display advertising:
The first benefit is hong kong cell phone number list that you can reach out to potential customers.
Due to the way display advertising works, ads can be placed on any website where there is advertising space, and they can reach a wider range of users than listing ads or social media ads.
Therefore, display advertising can be used to raise awareness of products and services among potential customers.
This is one of the benefits of display advertising, which has a low cost per click.
On the other hand, a disadvantage of listing ads is that they cannot reach potential customers.
It is possible to uncover the needs of all users, including those who are not yet aware of the issue and those who vaguely recognize it as a problem but have not yet considered a solution.
Visual appeal possible
The second benefit is that it creates a visual impact for the user.
With display ads, you can add not only text messages like with listing ads, but also images and photos.
In some cases, it is also possible to insert short videos or moving photos or images.
By using moving ads and flashy photos and images, you can make a visual impact on users.
This visual approach is one of the benefits of display advertising.
Remarketing is possible
The third benefit is that it enables remarketing.
Remarketing is a system that tracks users who have visited your website and shows them ads again.
By using this system, you can approach potential users cost-effectively, making it easier to convert them into purchases or use your company's services.
Disadvantages of Display Advertising
Display advertising seems to have many advantages, but along with these, there are also some disadvantages.
For example, one disadvantage of display ads is that while there are a lot of ads, the number of clicks is also high, so advertising costs tend to be high.
Here are two other disadvantages to display ads:
Difficult to analyze and improve
The first disadvantage is that it is difficult to analyze and improve.
There are two main reasons for this.
The first reason is that the target audience is broad.
Due to the way display ads work, they approach potential and semi-potential customers, so your ads will be seen by a large number of users.
In fact, even if you are able to accurately approach the target demographic and awareness has increased, it can be difficult to confirm the method by which awareness is increasing, and even if you can confirm that the approach is effective, it tends to be difficult to confirm which users the approach was successful towards.
Secondly, there are many areas for improvement.
Since listing ads are only text, you can immediately see whether they are having an effect by simply changing the text.
On the other hand, with display ads, there are various points that can be improved, such as images, photos, videos, messages, and the placement of their designs, and it can be difficult to know what needs to be improved to improve results.
Immediate effect/low CVR
The second disadvantage is that it has a low immediate effect and CRV.
With listing ads, which approach users with clear needs and goals, users are more likely to take action immediately after seeing the ad.
On the other hand, listing ads target users who have not yet recognized the issue as an issue or who are still considering it, so they have the disadvantage that it takes time to see results.
Display advertising costs
Here's how display ads are priced:
Determined by cost per click
Display advertising is based on cost per click.
Therefore, no matter how many times your ad is displayed, you will not be charged unless it is clicked.
In that case, if you place an ad, it may be clicked many times and cost more than expected, which could be a disadvantage.
However, both GDN and YDA allow advertisers to set a limit on the number of clicks per day, allowing them to place ads with peace of mind.
Tips for increasing the effectiveness of display ads
Here are four specific ways to increase the effectiveness of your display ads: