Meeting for the sake of meeting

[rifat28dddd]

What I always find intriguing is how interested managers are in one particular topic: help with upgrading their sales team meetings. It’s almost as if most managers have come to the place where they simply accept that their sales team meetings are awful and always will be. That’s silly. Let’s fix that – right now.

Most Sales Meetings are Awful
Before offering a few tips and potential agenda topics to supercharge your sales meetings, let’s take a quick look at why most of them are so awful.

They’re not really sales meetings
Oh, there’s a meeting, but very little of it has to do with how to sell (or sell more). It’s a status meeting, ops planning meeting, sales manager monologue on various topics, an admin-update meeting, a venting session… But it’s definitely not a “sales” meeting.

Too little interaction and mostly one-way communication
This is the formula for a lame, unhelpful meeting.

An inappropriate venue for hard accountability
Lazy sales managers who don’t do 1:1 meetings cheat by pakistan telegram data doing cheap accountability in team meetings. I’m sorry but that’s just wrong. Reviewing results is one thing (and I’m a fan of that), but embarrassing and demeaning salespeople in a group setting is another.

Salespeople show up with lousy attitudes
They are “present” but not really present. And too often, meetings devolve into negativity and venting sessions.

No one stays engaged in a meeting with no clear objective and no good outcome.

Boring
Same old same old. Zero excitement.

I could go on, but there’s no reason to. We’re all on the same page here. The bottom line is that in all of the cases described above and the many more running through your mind, salespeople are leaving sales team meetings with less energy and no better equipped to sell than when they arrived for the meeting, and that’s pathetic – and stupid.