Examples of SaaS Companies That Generate Leads: What Do They Do?

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Fernanda Andreazzi
/ Lead Generation / Examples of SaaS companies that generate leads: what do they do?
Summary [ Hide ]

1 Understanding the methodology — how to find and analyze SaaS companies?
2 Examples of SaaS Companies That Generate Leads Every Day
3 What do SaaS companies do to generate leads and convert sales?
4 Overview of Lead Generation for SaaS Companies
Today I would like to do an analysis that is a little different from what we are used to here on the blog. Let's look at some examples of SaaS companies and try to understand what they do to generate leads.

It is often difficult for blog posts to delve too deeply into singapore number dataset issues, as carrying out an in-depth analysis of the lead generation structure of other brands is quite a complex task.

Not complex to do, mind you. But complex to fit into other texts without disrupting their main message.

When you read a text that talks about email marketing, you don't want to know about all the Inbound strategies of the brand being analyzed. You came looking for email marketing.

In today's text, we will organize all the references we have here at Leadster and try to deliver a more in-depth analysis of the main marketing techniques of SaaS companies.

First, let's talk about the analysis methodology, and then I'll bring you a list of the main Brazilian SaaS companies (or those operating in Brazil) detailing their actions and strategies.

Let's go?

Understanding the methodology — how to find and analyze SaaS companies?
Woman with thoughtful expression next to target icon
First of all, we need to talk about the methodology of this text. We have two main points to address.

First, the capture methodology — how do we find the examples of the SaaS companies we’re going to analyze?

That was the simplest part. And you, as a marketing enthusiast, will agree with me: to find the examples, just open your email inbox.

SaaS companies worth considering need to do at least this: put people into their nurturing pipelines.

But of course, it is not possible to analyze all SaaS companies because we are not leads in all of them. But we are in the majority of those that deal with marketing.

In addition to this more objective analysis, we will also select the best on the market — the best known, longest-running and most successful.

Now for the analysis method — what exactly are we going to try to understand?

To do this, we will divide the text into a few categories. Instead of analyzing all the work done by each brand, we will analyze general actions and understand which brands apply them most effectively.

These categories are related to the fundamental marketing work and what the analyzed SaaS companies are applying.

Simple, right? This way, we can analyze both companies and the most important actions and strategies within Inbound Marketing, Outbound Marketing and Content Marketing.

So, is everything okay with our research methodology? Let's get straight to the analysis!

Examples of SaaS companies that generate leads every day
Target with a dart right in its center
Well, before we move on to the analysis, I have set aside a section here for us to define which companies will be analyzed throughout this text.

It is important to mention again that we are not going to analyze point by point the entire strategy of these companies. This is a much more in-depth work. It is a true benchmark.

Doing a benchmark would be great, but we don't have enough data to be able to tell you with certainty what the main points to be analyzed are.

Therefore, it is a bit irresponsible to do such an in-depth analysis. We could lead you into error.

In any case, these are the companies that we will analyze throughout the text:

Conversion;
Digital Results;
HubSpot;
VTEX;
I counted;
Scheduler;
TOTVS;
Pipefy;
Blue Account;
Leadster
You will see several screenshots, examples and some statistics about paid and organic traffic — especially keywords and visit volume — from all of them.

But don't worry: there's also a benchmark. But we're going to give you a responsible benchmark: our own.

At the end of 2023 we will conduct an open benchmark, showing all our data and explaining what went right and what went wrong.

And then there are many details that you will be able to follow. Ideally, you should download Leadster's Open Benchmark while reading the text, comparing data and actions with what worked for us and what didn't.